“…In 2016, the municipal elections took place in a period immediately after one of the biggest political dramas of Brazil's newly democratic period: the impeachment of then-president Dilma Rousseff (PT). The opposition between right and left was accentuated in society and the electoral use of this ideological sharpening was analyzed by different social scientists (Mariano 2019;Oro and Carvalho 2017;Almeida and Toniol 2018;ROMERO, MANSILLA, LOZANO, TONIOL, BURITY, TORRE, 2019;Pinheiro-Machado 2018; among others). In Rio de Janeiro, the winner was the then Senator of the Republic, Marcelo Crivella, nephew of Edir Macedo and bishop of the Universal Church of the Kingdom of God, who, in that election, unlike what he undertook in his campaign for reelection to the mayoralty in 2020, sought to conceal his religious ties in different situations, such as, for example, in debates and free electoral time (Vital da Cunha, Lopes and Lui 2017, Almeida andReis 2017, Marques 2018).…”