2019
DOI: 10.35940/ijeat.e1100.0585c19
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Electronic -Word Of Mouth In Tourism 4.0: Customer Review Of Online Travel Agent

Abstract: Changes in tourist behavior encourage the Indonesian tourism industries to adapt to the era of industrial revolution. Tourism 4.0 becomes a new competitive advantage in winning tourism competition in the global market. The purpose of this study is to describe E-WOM in the context of tourism 4.0. To collect data, an online survey was addressed to 113 respondents. Our findings lead to a conclusion that tourism industries should strive to develop digital products so to influence consumer purchase decisions.

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Cited by 6 publications
(7 citation statements)
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“…The activities of municipalities on the Internet and the development of digital products to influence consumer purchasing decisions are also important [75]. According to the Pencarella study (2019), in the near future, tourism ecosystems and territories will not only be able to rely only on digital innovations, but will have to take intelligent tourism prospects into account, such as sustainability, closed economy, quality of life and social value; they should also strive to improve the quality of tourism and increase the competitive advantage of intelligent tourist destinations [59].…”
Section: Study Resultsmentioning
confidence: 99%
“…The activities of municipalities on the Internet and the development of digital products to influence consumer purchasing decisions are also important [75]. According to the Pencarella study (2019), in the near future, tourism ecosystems and territories will not only be able to rely only on digital innovations, but will have to take intelligent tourism prospects into account, such as sustainability, closed economy, quality of life and social value; they should also strive to improve the quality of tourism and increase the competitive advantage of intelligent tourist destinations [59].…”
Section: Study Resultsmentioning
confidence: 99%
“…Faktor kuantitas e-WOM dengan indikator intensitas komunikasi, frekuensi akses, frekuensi review, minat review, minat manfaat, dan keinginan menulis review; kualitas e-WOM dengan indikator intensitas komunikasi, pengalaman pengguna, dan frekuensi penggunaan; serta keahlian reviewer dengan indikator pengetahuan reviewer, pengalaman reviewer, dan keterampilan reviewer yang diakses melalui situs memberikan pengaruh pada niat berkunjung dengan skor tertinggi pada faktor kuantitas diikuti dengan faktor keahlian reviewer dan kualitas e-WOM (Hamdani et al, 2019).…”
Section: Rq7: Apa Saja Faktor E-wom Yang Memengaruhi Niat Berwisata?unclassified
“…Menurut Wikipedia,ekonomi kreatif adalah sebuah konsep di era ekonomi baru yang mengintensifkan informasi dan kreativitas dengan mengandalkan ide dan pengetahuan dari sumber daya manusia sebagai faktor produksi yang utama. Konsep ini akan didukung dengan keberadaan industri kreatif yang menjadi pengejawantahannya [23], [24]. Kabupaten Garut yang dikenal sebagai "Swiss of Java" di karenakan secara kontur wilayah kota garut dikelilingi oleh nuansa pegunungan yang didukung oleh pola interaksi masyarakat yang ramah.…”
Section: Hasil Dan Pembahasanunclassified