“…This includes driving business, generating new users and increasing overall user spending as a result of attracting new customers and encouraging repurchase behavior in existing customers (Hoffman, Ketcham & Taylor III, 1992;McKenzie & Tullock, 2012;Business News Daily, 2011;Common Kindness, 2012). Besides, e-coupons are the most likely to influence consumer purchase decisions (Hoffman, et al, 1992;Chiou-Wei & Inman, 2008). Studies show that 88% of visitors to coupon websites agreed that e-coupons close the deal for them when they are undecided on a purchase and 47% of consumers would try a new product when receiving an e-coupon (Forrester Consulting, 2014, p.5).…”