Electronic Coupons: A Double‐Barreled Sales Promotion Technique

Abstract

The use of coupons as a sales promotion technique is not new; manufacturers have been offering cents‐off coupons to customers for over a century. Now, electronic coupons may become the leading edge of a new wave of sales promotion techniques for the 1990s. How much of an impact that wave will make when it hits the American marketplace can only be estimated,but it may indeed be very big.

Modeling the adoption of E-Procurement and Technology, Marketing and Social media bi-Products from Greek businesses and their effect on electronic sales

“…The effect of Internet technology on electronic sales factors, such as online advertisement and market research has a significant direct effect on businesses' market growth. This is consistent with previous studies which shown a positive impact of Internet marketing activities on electronic sales [9].…”

“…Through the begging of time man human kind were constantly seeking new ways to improve their ways of living and that is the reason of Technology invention which evolved in many ways and sectors [9]. Nowadays Technology has many derivatives.…”

“…In order to fulfill this E-Procurement role, someone has to search thoroughly and acquire knowledge through the web using Marketing and Social Media, thus using Technology. In order to fulfill this E-Procurement role, someone has to search thoroughly through the web using Marketing and Social Media, thus using Technology too [9].…”

The use of electronic coupons in travel agencies: An exploratory study applied on Egyptian and US travel agents

“…The advantages of using e-coupons by travel agencies match the benefits of using e-coupons in the retail business generally. This includes driving business, generating new users and increasing overall user spending as a result of attracting new customers and encouraging repurchase behavior in existing customers (Hoffman, Ketcham & Taylor III, 1992;McKenzie & Tullock, 2012;Business News Daily, 2011;Common Kindness, 2012). Besides, e-coupons are the most likely to influence consumer purchase decisions (Hoffman, et al, 1992;Chiou-Wei & Inman, 2008).…”

“…This includes driving business, generating new users and increasing overall user spending as a result of attracting new customers and encouraging repurchase behavior in existing customers (Hoffman, Ketcham & Taylor III, 1992;McKenzie & Tullock, 2012;Business News Daily, 2011;Common Kindness, 2012). Besides, e-coupons are the most likely to influence consumer purchase decisions (Hoffman, et al, 1992;Chiou-Wei & Inman, 2008). Studies show that 88% of visitors to coupon websites agreed that e-coupons close the deal for them when they are undecided on a purchase and 47% of consumers would try a new product when receiving an e-coupon (Forrester Consulting, 2014, p.5).…”