Analytical Hierarchy Process as a means of dealing with these difficulties. We will also discuss some of the practical problems encountered in applying the method.
The use of coupons as a sales promotion technique is not new; manufacturers have been offering cents‐off coupons to customers for over a century. Now, electronic coupons may become the leading edge of a new wave of sales promotion techniques for the 1990s. How much of an impact that wave will make when it hits the American marketplace can only be estimated,but it may indeed be very big.
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