“…The Web environment stimulated autonomy and freedom of thought, which is why social media was an important enabler of this social movement, as also happened in other movements, such as the ones in Spain, Egypt and Iran, to name just a few (Castells, 2012;Kamel, 2014). However, this autonomy and freedom of thought did not elicit the development of a monolithic shared interpretation of Brazil's main priorities and leadership and governance structure, leading the "20 Cents Movement" to an impasse that impeded it from moving forward (Choo, 1996(Choo, , 2001Weick, 1995).…”