Abstract:After the Arab spring, Arabic countries including Jordan faced a number of economic challenges. On the basis of a qualitative study of 68 Jordanian consumers, the authors address the key economic issues Jordanian consumers are currently concerned about and look forward to have them solved in the next 5-10 years. The findings suggested six main issues have been troubling the Jordanian consumer and an empirical examination of three main economic sectors was also conducted, providing a number of recommendations for improving these sectors and addressing these issues. This research is one of the first to systematically study the challenges and aspirations of Jordanian consumers after the Arab Spring.
Based on the findings of semi-structured interviews with (N=129) Jordanian housewives, this study examined the psychological, social, and marketing influences on the purchase and consumption behavior of Jordanian housewives. Overall, the findings of this study showed that the purchase decisions of the housewives were motivated by necessity to satisfy basic needs and the family appeared to be the main influencer affecting the housewife purchase decision. With regards to the factors prohibiting consumption, inflation appeared to be the main factor discouraging housewives from making purchases. A number of managerial implications and suggestions are also presented.
Based on a longitudinal study of a 120 Jordanian housewives, this study examines the influence of the Arab spring events on the Jordanian consumers in the form of the changes in the demographic and consumption patterns of the Jordanian consumers during the years 2012-2017 (i.e. the Arab spring phase). The results of this study reveals significant implications of the events of the region and governmental policies on the Jordanian consumers and presents the first ever typology of Jordanian consumers. Generally, the findings of this study reveal a decrease in the middle class segment in favor of the upper class. A number of managerial implications and suggestions for solving these issues are also presented. Keywords:Arab spring, consumer issues, Jordan, public policies IntroductionThe recent problems in the Middle East has caused a number of economic issues to the Jordanian customer (Ammonnews, 2012). The continuous bombing of the Egyptian gas line, the blockage of trade between Jordan, Iraq and Syria due to the ongoing war in these countries, and the increased pressure placed on Jordan water, health, and educational resources, all posed serious economic and social issues to Jordanians (Obeidat Obeidat, Obeidat, and Xiao, 2016). As a response, a continuous increase in the inflation rates, shortage of products, decrease in income levels, the diminishment of the middle class, the increase in the unemployment levels (i.e. 12%) were all witnessed in Jordan (Obeidat, 2015). The importance of this study stems from the economic, social and psychological effects that have negatively affected the Jordanian society as individuals and families as a result of the crushing wars which led to political and economic instability in the neighbouring countries. Consequently, the instability of various kinds in the neighbourhood led to negative economic and social effects to the Jordanian society (Obeidat et al, 2016).In general, individuals, families and economic institutions of Jordan have been affected by a series of declines. From the decrease of monthly incomes and the inflation of the prices of goods and services due to the lack of proper supervision of the local markets, in addition to the imbalance in imposing taxes and fees, Which has often been in the interest of the stakeholders of the traders and manufacturers (Obeidat et al, 2016). All this has happened as a result of the change of some laws and laws for the benefit of stakeholders whose number has increased and their potential and potential. In short, what was happening in the local environment due to the lack of supervision and increased stakeholder control led to a number of changes in the structure and capabilities of different segments of Jordanian consumers compared to what it was before the Arab Spring. Despite these issues, most of the research attention has been given to examining the causes of these issues and not their influence on the Jordanian customers. Therefore, this study aims to answer the following research question; how did these issues influen...
Abstract. The objective of this study is to measure women's impulsivity in Jordan and its expected impact on their consumption patterns.The study sample consisted of 328 women. They have been selected from various Jordanian cities and towns, according to certain conditions set for this study.The study showed the following results: First, married women appear to be more impulsive in their shopping behavior than divorced women.Second, women's impulsivity increases as the level of their educational attainment and occupational status increases.Finally, women's impulsivity increases as women become older and older.
This study presents a detailed typology of Jordanian consumers that identifies the effects of Covid‐19 on their personal, social, and purchase and consumption patterns following the pandemic. Based on a qualitative approach using a sample of Jordanian consumers ( N = 71), this study identifies three main types of consumers: the rational, suspicious, and cautious. All were distinguished by cognitive, emotional, and behavioral differences: the rational consumers viewed the pandemic as a natural occurrence, were willing to vaccinate, and took the opportunity to improve their lives and consumption behavior; the suspicious consumers viewed the pandemic as a man‐made virus and refused to rationalize their behaviors and follow the social‐distancing rules or vaccinate; and the cautious consumers were generally somewhere in between, and while they improved some aspects of their consumption, social, and personal lives, other aspects either remained the same or worsened. The findings have implications for managers and governmental bodies.
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