Effects on Oil/Moisture Changes Using Commercial Brand Cosmetics versus DIY Cosmetics in Women in their 20s and 30s with Dry Skin

Abstract

Purpose: With the increased interest in skincare and consumption of natural products, the improvement of expectations for internal health and external beauty has also affected the Do It Yourself (DIY) cosmetics market. Therefore, this study aimed to present the possibility of future development of DIY cosmetics through experiments that compare and analyze the effects of DIY cosmetics made by the company itself with high-priced cosmetics in the market. Methods: Six women in their 20s and 30s with oil and moisture deficiency type dry skin were tested by dividing the cheeks into the application group of expensive marketing cosmetics and DIY cosmetics and then comparing the values of oil and moisture in these groups. Results: In the variation on the increase in oil volume after experimentation, the application group of DIY cosmetics had a statistical significance of p=0.004 (* p<0.05), and the application group of commercial cosmetics had a significance of p=0.002 (* p<0.05). Therefore, both groups showed statistically significant increases in oil content, resulting in significant increase in oil volume after experimentation. After the experiment, both groups showed a statistically significant increase in moisture (p=0.001 (* p<0.05) for the DIY cosmetics group and p=0.000 (* p<0.01) for commercial cosmetics group). Conclusion: Through this study, it has been verified that there is no difference in efficacy between DIY cosmetics and expensive cosmetics, and we hope to present the development potential of DIY cosmetics that are safer and more effective through various studies in the future.

Relationship between Brand Attitude and Loyalty according to Cosmetic Brand’s Environmental Management and Involvement

“…특히, 급격 한 사회의 변화 속에서 지속가능한 경영활동을 펼치기 위한 전략의 일환으로 환경(environment), 사회(social), 지배구조(governance) 의 세 가지 비재무적 요소를 고려한 ESG 경영의 중요성이 확대되는 가운데 (Oprean-Stan et al, 2020), 다양한 의사결정 주체의 환경 경영에 대한 중요성은 더욱 높아졌으며 이는 코스메틱 브랜드의 경 우도 동일하다 (Grădinaru et al, 2022). 과거의 소비자의 환경적인 부정적 인식을 화장품 기업들도 인정하며 반영하는 추세이다 (Lim & Kwon, 2020). 최근 코스메틱 브랜드의 주요 소비층인 MZ세대들 은 브랜드의 선택 기준으로서 자신이 추구하는 사회적 가치와 감정 적 소비 가치를 중요시하게 되었으며 (Song & Jang, 2021), 코스메 틱 제품과 브랜드를 선택하는 상황에서 환경적 요인은 오늘날 소비 자의 중심적인 선택속성 중 하나로 부상했다 (Cho et al, 2021;.…”