Relationship between Brand Attitude and Loyalty according to Cosmetic Brand’s Environmental Management and Involvement
Suyeun Lim,
Ki Han Kwon
Abstract:Purpose: This study aims to comprehend the impact of consumers’ perception of environmental management strategies on their involvement in eco-friendly attitude formation and loyalty to cosmetics brands.Methods: The research hypothesis was confirmed by performing frequency, correlation, and confirmation factor analyses, and the structural equation model, using the statistical processing program SPSS 28.0, on 316 adult men and women who use cosmetics brands.Results: First, it was discovered that environmental ma… Show more
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