Effect of Customized Cosmetics Selection Attributes and Safety Perception on Intention to Purchase

Abstract

Purpose: This study investigated how choice attributes and safety perception of adult female consumers influence purchase intention.Methods: Data were collected from women aged 20 years and older and analyzed using SPSS WIN 25.0 program. Analyses included frequency, descriptive statistics, cross-tabulation, one-way ANOVA, factor, reliability, principal component, and regression.Results: Among the attributes of personalized cosmetic selection, quality was highly significant for women aged 40 and older. As regards the safety perception of customized cosmetics, the safety of the manufacturing environment was significantly important for women in their 30s and that of the expiration date, and the ingredients were significantly higher for women aged 40 and above. The significance of safety was high in the case of married women and those in the income group above 4 million won. Quality has the greatest positive impact on safety of the manufacturing environment and shelf life, and perceptual value has the greatest positive impact on universal safety. Perceptual value and universal safety had the greatest positive influence on purchasing intention.Conclusion: Through this study, we increase the safety perception of customized cosmetics to consumers who choose customized cosmetics and help them select customized cosmetics according to their selection attributes. For related companies, we not only hope to develop customized cosmetics with proven safety but also build and develop appropriate marketing strategies.

Influence of consumer innovativeness and cosmetic selection attributes on purchase intention of eco-friendly cosmetics

“…Second, the brand, quality, and price of cosmetics have a positive impact on the intention to purchase eco-friendly cosmetics [17,27]. In other words, the brand, quality, and price among cosmetic choice attributes significantly influence the intention to purchase cosmetics, suggesting a need for marketing strategies that utilize these attributes.…”

“…With advancing technology, quality differences between products have become negligible, therefore the attribute of quality has become a given. Beyond quality, consumers also seek to interact with products that fit their lifestyles [17]. Earlier, cosmetics were perceived as products used solely for beauty, owing to low awareness about cosmetic ingredients among consumers.…”

Relationship between Brand Attitude and Loyalty according to Cosmetic Brand’s Environmental Management and Involvement

“…과거의 소비자의 환경적인 부정적 인식을 화장품 기업들도 인정하며 반영하는 추세이다 (Lim & Kwon, 2020). 최근 코스메틱 브랜드의 주요 소비층인 MZ세대들 은 브랜드의 선택 기준으로서 자신이 추구하는 사회적 가치와 감정 적 소비 가치를 중요시하게 되었으며 (Song & Jang, 2021), 코스메 틱 제품과 브랜드를 선택하는 상황에서 환경적 요인은 오늘날 소비 자의 중심적인 선택속성 중 하나로 부상했다 (Cho et al, 2021;.…”

“…한편 현시점 국내 코스메틱 브랜드의 환경경영이 논의된 선행연 구 사례들에서는 브랜드 자체의 환경경영이 아닌 친환경 제조과정을 거친 제품으로서의 화장품에 초점을 맞춘 환경경영에 주목하고 있는 실정이다 (Han & Youn, 2022; (Widayat et al, 2022). 이러한 개념에 대해 일부 연구자들은 이를 ESG 경영에 대한 기업의 진정성(authenticity) 등으 로 지칭하고 있다 (Baek, 2022;Kim et al, 2017) (Kim et al, 2022), 혹은 앞서 살펴본 바와 같이 특정 친환경 제품에 대한 소비자의 행동의도를 연 구한 사례만이 존재하는 실정이다 (Cho et al, 2021;Han & Youn, 2022;…”

Whitening Effect of Thinned Immature Apple Mango (Mangifera indica L. Irwin) Extract

“…최근 의학기술의 발달과 생활수준의 향상으로 인해 수명이 연장됨 에 따라 건강뿐만 아니라 미용에 대한 관심도 증가하고 있다. 그리고 전 세계적으로 환경오염, 화학물질 사용 증가 그리고 바이러스 등 외 부환경의 변화로 인해 신체의 다양한 변화로 불편함을 겪는 소비자들 이 증가하면서 친환경적이고, 안전한 제품을 찾는 기준이 높아지고 있으며 (Oh et al, 2010), 최근 소비자의 니즈에 부응하는 천연물 유 래의 소재에 대한 기능성을 밝히고 제품에 적용시키기 위한 연구들이 활발히 이루어지고 있다 (Bae et al, 2012;.…”