“…Instead studies have primarily focused on the effects of general television viewing (Kahlor & Eastin, 2011;Kahlor & Morrison, 2007) or exposure to sexually violent programming on rape myth acceptance (Kahlor & Eastin, 2011;Lee, Hust, Zhang, & Zhang, 2011;Linz, Donnerstein, & Penrod, 1984;Lonsway & Fitzgerald, 1994), and the results from such studies are inconsistent. One possible explanation for the inconsistent results between studies is that the effects of exposure to sexual and=or violent media on the acceptance of rape myths may depend on how the consequences of aggression are portrayed (Kahlor & Eastin, 2011;Lee et al, 2011). If aggression is associated with positive consequences, as it often is in sports programming, then exposure to this type of media may increase rape myth acceptance (Malamuth & Check, 1985).…”