“…In televised sports, male athletes have been argued to be presented as models of traditional masculinity, marked by aggression, strength, and competitive drive (Feasey, 2008). Sports viewing has been found to be negatively correlated with beliefs about gender equality (Dutta-Bergman & Dutta-Bergman, 2005) and, for men, with willingness to intervene against sexual assault (Hust, Lei, Ren, Chang, McNab, et al, 2013). In additional studies, sports viewing was positively correlated with endorsement of and conformity to traditional masculine norms among men (Giaccardi et al, 2016(Giaccardi et al, , 2017Johnson & Schiappa, 2010) and with rape myth acceptance among women (Hust et al, 2013).…”