Effects of sustainable design strategies on consumer preferences for redesigned packaging

Steenis, Nigel D.; Lans, I.A. van der; Herpen, Erica van; Trijp, J.C.M. van

doi:10.1016/j.jclepro.2018.09.137

Cited by 104 publications

(84 citation statements)

References 40 publications

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“…Green and brown, dominant colours in nature, are easily branded to convey the impression of environmental friendliness. Indeed, Steenis et al () found that consumers strongly relate perceptions of naturalness to their judgements of sustainability.…”

Section: Discussionmentioning

confidence: 99%

“…Yet, research into how consumers recognize sustainable packaging remains surprisingly scarce. There have been three studies, purely experimental (Magnier & Schoormans, ; Steenis, Herpen, Lans, Ligthart, & Trijp, ; Steenis, Lans, Herpen, & Trijp, ), but they worked with a limited number of cues predefined by the researchers rather than defined by consumers themselves. Another study expanded the range of cues by taking a qualitative interview approach (Magnier & Crié, ) and while this has contributed a broad categorization of cues used by consumers, it provides no quantitative basis on which to assess relative cue importance.…”

Section: Introductionmentioning

confidence: 99%

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How green is your packaging—A comparative international study of cues consumers use to recognize environmentally friendly packaging

Herbes

Beuthner

Ramme

2020

Int J Consumer Studies

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Consumers have grown increasingly aware of the impact of packaging on the environment. Therefore, interest has grown in more environmentally friendly packaging, but we wondered how consumers recognize ‘green’ as distinct from ‘grey’ when evaluating packaging. We asked over 3,000 respondents from Germany, France and the United States how they recognize environmentally friendly packaging. To solicit responses that we may not have anticipated, we used an open‐ended format, which we then followed with a closed‐ended format so that we could compare the two sets of responses. Not surprisingly, in both sets of responses, we found labelling to be the attribute consumers rely upon most, as well as evidence of misleading labels. We also found consumers in Germany and the United States relied on information on the packaging and named searching for information as one of their preferred ways to decide whether packaging is environmentally friendly. French consumers seemed less trusting of published information and more trusting of the look and feel, especially the material, of the package. Our results point to the importance of cultural influences in the acquisition of perceptual cues by the consumer.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

How green is your packaging—A comparative international study of cues consumers use to recognize environmentally friendly packaging

Herbes

Beuthner

Ramme

2020

Int J Consumer Studies

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“…Some scholars have studied consumers' attitudes towards package delivery. Steenis et al [11] described the differences between two packaging design strategies and consumers' opinions, and concluded that consumers prefer the circular design strategy. In view of Chinese consumers' willingness to recycle express packages, Dong and Hua [30] analyzed the effects of multiple factors through principal component analysis and neural network model.…”

Section: Literature Reviewmentioning

confidence: 99%

“…The issue of overpackaging has also attracted the attention of firms and researchers. To alleviate the impacts of overpackaging, the retail giants such as Taobao.com and JD.com stimulate consumers to recycle the express packaging by offering a discount or coupons [5,6] Some scholars concentrate on the role of the government in solving overpackaging [7,8] while some focus on the development of green packaging materials [9][10][11]. Consumer measures also play an important role in solving overpackaging [12].…”

Section: Introductionmentioning

confidence: 99%

Impacts of the BOPS Option on Sustainable Retailing

2020

Sustainability

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This paper focuses on the value of an omnichannel retailing option, Buy-Online-and-Pick-up-in-Store (BOPS), in reducing environmental impact. Analytical models were established to explore the impacts of the BOPS strategy on the pricing and expected profit of the dual-channel retailer as well as the environment. The equilibrium solutions under dual-channel and omnichannel scenarios were obtained. Then, we considered the impact of loyal store consumers in the extended model. We find that the retailer will increase the product price after adopting the BOPS strategy. Our analytical results also show that when the operating cost of the BOPS strategy is relatively low, the total demand under the omnichannel scenario is greater than that under the dual-channel scenario and vice versa. In addition, this strategy can always reduce the environmental impact in terms of the pure online demand. Finally, when the operating cost is lower and the fraction of consumers without channel preference is higher, the retailer can benefit from the BOPS strategy. In this case, the BOPS strategy can achieve profit improvement and environmental impact reduction.

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“…Cutting costs under the effective trade-offs among losses, costs, and environmental protection facilitates the packaging and logistics companies. For consumers, improved packaging and demonstrated advantages [58] also ensure the vegetables' quality status when reaching the consumers, and guarantees the safety indirectly. Therefore, ongoing improvement of current packaging practices, and further minimizing the loss and the negative environmental impacts from the perspective of sustainability is a positive direction.…”

Section: Performance Analysis Of Efficiency For Efficient Packaging Amentioning

confidence: 99%

A Holistic Packaging Efficiency Evaluation Method for Loss Prevention in Fresh Vegetable Cold Chain

et al. 2019

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With the continuous push for improving packaging efficiency of current packaging practices to prevent losses in a real cold chain, a holistic evaluation method with improved indicators and a conceptual assessment framework to improve packaging efficiency continuously in a fresh vegetable cold chain was proposed. Based on two fresh leafy vegetables with typical packaging practices in a real cold chain in China, the evaluation method was performed and tested from a macro perspective, and then the packaging efficiency constitution with loss prevention perspective was better visualized. The results show that the method can be used for improving the performance of specific packaging efficiency in the fresh vegetable cold chain and improving the suggestions' sustainability orientation, and systematically summarize their impacts on packaging efficiency; specifically as follows: (1) Since the correlation between the state of fresh vegetables and the environmental stress in the package, the performance of the micro-environment parameters should be given priority for packaging efficiency improvement in loss prevention. (2) Although the use of the packaging materials in current practices was relatively better, it still can improve in food safety and packaging sustainability of the packaging practices through the selection of packaging materials with better sustainability characteristics. (3) Via the visualization of targeted packaging efficiency in cold chain, the fluctuation of loss rates in the cold chain process are well perceived, and there are still room can be performed continuously to realize more efficient packaging for better loss prevention. (4) The method has drawbacks that the optimization of the weights to the given indicators and the indicators based on nutrition and quality of fresh produce was not considered in current research, and it should be strengthened in future research. (5) It is necessary that the perception of differences in targeted packaging efficiency and the consciousness to improve specific packaging efficiency in vegetable cold chain for sustainability.Sustainability 2019, 11, 3874 2 of 18 and quality loss in the packaging [6,7] that the monitoring and controlling the process environment in vegetable cold chain can reduce losses. Losses during the cold chain contribute a lot to the losses of green produce in the cold chain. For example, losses in storage accounted for about 15-20% and in distribution about 5-10% for vegetable [3], which has an undesirable impact on the environment and resources [8], as well as social welfare in China. Increasing demand for fresh produce and the severity of food losses force us to turn to a safer and greener vegetable cold chain. Thus, responding to these issues in cold chain practices, packaging, and ongoing improvement in loss prevention [9] is imperative.Efficient packaging practices are the crux for preservation and processes management, including storage and distribution, which effectively reduce the loss and securing safety of fresh vegetables [10] in co...

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Effects of sustainable design strategies on consumer preferences for redesigned packaging

Cited by 104 publications

References 40 publications

How green is your packaging—A comparative international study of cues consumers use to recognize environmentally friendly packaging

How green is your packaging—A comparative international study of cues consumers use to recognize environmentally friendly packaging

Impacts of the BOPS Option on Sustainable Retailing

A Holistic Packaging Efficiency Evaluation Method for Loss Prevention in Fresh Vegetable Cold Chain

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