2020
DOI: 10.1080/02642069.2020.1863373
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Effects of retailers’ service quality and legitimacy on behavioral intention: the role of emotions during COVID-19

Abstract: By applying institutional theory to the current retail environment under the COVID-19 pandemic, the purpose of this study is to 1) identify service quality dimensions that generate pragmatic and social legitimacy, 2) investigate the effects of pragmatic and social legitimacy on revisit intention and health-focused behavior, and 3) examine the moderating role of emotions (i.e. hope and fear) in the relationships among service quality dimensions, legitimacy, and consumer behavioral intentions. Using data (n=473)… Show more

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Cited by 69 publications
(64 citation statements)
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References 57 publications
(91 reference statements)
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“…The pandemic had disastrous effects on the hospitality and tourism businesses due to restrictions imposed by governments and consumers' fear of infection and the resulting anxiety. The fear of COVID-19 significantly influenced individuals' health risk perceptions and their travel anxiety, ultimately making them afraid to travel (Yang et al, 2021).…”
Section: Literature Reviewmentioning
confidence: 99%
“…The pandemic had disastrous effects on the hospitality and tourism businesses due to restrictions imposed by governments and consumers' fear of infection and the resulting anxiety. The fear of COVID-19 significantly influenced individuals' health risk perceptions and their travel anxiety, ultimately making them afraid to travel (Yang et al, 2021).…”
Section: Literature Reviewmentioning
confidence: 99%
“…In the context of stationary retail, a strong change of customer behavior occurs. Mandatory safety measures like wearing face masks and distance regulations have an influence on the customer (Yang et al, 2021). Stationary retail is a domain that particularly suffers from the grip of the pandemic, because it is already scarred by the digital transformation.…”
Section: Discussionmentioning
confidence: 99%
“…Based on the results of a survey of 430 employees in tourism in China, Mao et al 40 43 investigate the activities of CSR family businesses in the Covid-19 pandemic and shows how such businesses have been supporting their employees by avoiding layoffs as well as paying full pay which means they are company has decided to think more about the long-term and its employees than its financial results. Jakulevičienė and Gailiūtė-Janušonė 44 and Santos Jaen et al 45 through their work, find that commitment to work grows as companies address the needs of employees, and even though their involvement in employee volunteering programs as part of CSR companies. Kolnhofer Derecskei; Nagy 46 provide a preliminary study on how employee volunteering could work in the circumstances of the Covid-19 pandemic and states that such a situation could encourage employees to engage more in society (given that some will have more free time) while on the other hand, the effects of the pandemic may affect the reduced scope of employee volunteering (due to the increased risk of illness, lack of time because, for example, they have small children, etc.…”
Section: Internal Dimension -Employeementioning
confidence: 99%