If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this study is to examine critical determinants of US consumers' intentions to use mobile shopping services and to provide implications for retailers and mobile marketers in order to offer mobile shopping services that meet consumers' quality expectations. Design/methodology/approach -A sample of 400 mobile services users drawn from a purchased consumer panel participated in an online survey. The Unified Theory of Acceptance and Use of Technology (UTAUT) model was adapted and incorporated with attitude and hedonic performance expectancy. Two steps of structural equation modeling were used to validate the measurement model and test the hypothesized relationships. Findings -The study found that utilitarian and hedonic performance expectancy, social influence, and facilitating conditions are critical determinants of US consumers' intentions to use mobile shopping services. Effort expectancy is a driving factor affecting utilitarian and hedonic performance expectancy of mobile shopping services. Further, the study found that the hedonic or entertainment aspect of mobile shopping services is the most critical driver of US consumers' intentions to use mobile shopping services. Originality/value -The results of the study provide implications for retailers and mobile marketers in designing mobile shopping services based on an understanding of consumers' perceptions of new shopping capabilities.

Using protection motivation theory (PMT), this study investigates the influence of cognitive assessment and affective response on customers’ behavioral intention amid COVID‐19 in the context of restaurants. More specifically, this research draws attention to (1) the influence of protection motivation (i.e., perceived vulnerability, perceived severity, maladaptive reward, response efficacy, self‐efficacy, response cost) on hope and fear, (2) hope and fear as mediators between protection motivation and behavioral intention, and (3) diverse customer behavioral intentions that have emerged during the COVID‐19 pandemic (i.e., health‐focused behavior, conscious consumption, and the supporting of local businesses and products). A total of 473 completed responses were obtained through an online survey. Structural equation modeling ( SEM ) was employed to test the hypothesized relationships. The research model proposed in the study successfully explained the process in which individuals commit to hygienic behaviors, prioritize local restaurants, and engage in conscious consumption under the threat of COVID‐19. The proposed model can be utilized in examining consumer behaviors in the hospitality industry, especially in the COVID‐19 era.

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -This study aims to examine mobile shoppers' shopping motivations compared with those of non-mobile shoppers (i.e. potential adopters) and to identify driving motivations for consumers to use the mobile shopping channel. Design/methodology/approach -A sample of 400 mobile service users was drawn from a purchased consumer panel who completed a web-based survey. Multiple discriminant analysis was used to analyze the data. Findings -The results indicate that idea, efficiency, adventure, and gratification shopping motivations are significant determinants of mobile shoppers, implying that those shopping motivations are push factors of mobile shopping.Research limitations/implications -The sample of this study consists primarily of US consumers with the largest group of respondents aged 19 to 30 years old; thus, the result may have a limited application to other countries and other age groups. Future research is encouraged to categorize mobile shopping service characteristics into shopping motivations and value. Practical implications -The results suggest that idea, efficiency, adventure, and gratification shopping motivations need to be incorporated into the development of mobile shopping service functions and features to satisfy consumer needs and wants for the mobile shopping channel. Originality/value -Due to the infancy stage of mobile shopping, there is minimal research comparing the two shopper segments' (mobile shoppers versus non-mobile shoppers) motivations. This study contributes to generating multi-dimensional mobile shopping motivation in explaining why consumers use the mobile shopping channel.

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PurposeThis study aims to examine the differences in adoption of mobile data services between two age cohorts (gen Xers and baby boomers). Three elements in the extended Technology Acceptance Model – perceived usefulness, perceived ease of use, and perceived fun – were used to identify the differences in adoption of mobile data services for the two age cohorts.Design/methodology/approachA sample of 200 mobile services users drawn from a purchased consumer panel participated in an online survey. Of this sample, 67 gen Xers and 86 baby boomers were used for the analysis (n=153). Multigroup structural equation modeling analysis was used to examine the differences in adoption of mobile data services between the two age cohorts.FindingsThis study found that baby boomers perceived mobile data services as more difficult to use than gen Xers. However, the perception of usefulness of mobile data services was stronger for the baby boomers than gen Xers. Usefulness of mobile data services may be a critical motivator for baby boomers to adopt mobile data services. Mobile data service marketers should focus on mobile data service usefulness when they are targeting the baby boomer cohort.Originality/valueThe results of this study provide insights to assist marketers in developing and positioning appropriate mobile data services to targeted age cohorts during the adoption stage.