The effects of consumer perceived value and subjective norm on mobile data service adoption between American and Korean consumers

Yang, Kiseol; Jolly, Laura

doi:10.1016/j.jretconser.2009.08.005

Cited by 166 publications

(106 citation statements)

References 33 publications

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“…The pressure of the society indeed had great impact on our respondents to own and be dependent on smartphones, even for those with a low monthly salary. Yang and Jolly (2009) discussed that people in Asian countries are more susceptible towards a collective type of culture whereas Europeans are more individualistic in nature. As such, it stands to reason that Asians are more influenced by their social surroundings.…”

Section: Antecedents Of Dependencymentioning

confidence: 99%

Smartphone Dependency and Its Impact on Purchase Behavior

Harun¹,

Liew²,

Kassim³

et al. 2015

ASS

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People nowadays seem to become dependent towards smartphone due to its convenience, great camera features, easy applications' installations, and more importantly, it can do most of the computer functions on the go. Significantly, smartphone usage in Malaysia is growing enormously and has become a significant and lucrative industry. This study aims to understand the antecedents and the outcome of the smartphone dependency among smartphone consumers. Two theories -the theory of uses and gratification and the media dependency theorywere used as the theoretical basis for this study, in order to determine the motivations to use a smartphone and to define dependency and its outcome. The antecedent variables were convenience, social need and social influence; and all of these dimensions are conceptualized as one-dimensional. The outcome of dependency on smartphones was expected to be the purchase behavior. Data analyses were based on 226 valid questionnaires that were collected among smartphone users. The result from the Confirmatory Factor Analysis of Partial Least Square (PLS) shows that only social needs and social influence significantly influenced the smartphone dependency among consumers, therefore indicating that these two factors are important to influence dependency on the smartphone. In addition, the analysis also verifies that the purchase behavior is the outcome of the dependency on the smartphone. Based on these results, marketers could focus on creating dependency among consumers on smartphone usage based on the consumers' social need, which eventually will promote future purchase behavior in the long run. More importantly, understanding social influences as antecedents Keywords: dependency on smartphone, purchase behavior, theory of uses and gratification, theory of media dependency

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Section: Antecedents Of Dependencymentioning

confidence: 99%

Smartphone Dependency and Its Impact on Purchase Behavior

Harun¹,

Liew²,

Kassim³

et al. 2015

ASS

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“…CPV was measured in terms of quality, price, design, privacy and satisfaction by many researchers and these measures were found to be the most commonly cited variables in the past. Research shows that there was a positive impact of CPV on retention, satisfaction and customer repeat purchase (Yang and Jolly, 2009). Most of the research shows that CPV has a positive impact on brand loyalty.…”

Section: Journal Of Marketing and Consumer Behaviour In Emerging Markmentioning

confidence: 99%

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JMCBEM

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“…Johnson, Huber e Herrmann (2006) evidenciaram que o valor percebido apresenta uma associação positiva com o comprometimento afetivo, observando que o valor percebido reflete o que o consumidor ou o cliente deseja do fornecedor em relação aos produtos e/ou serviços que disponibiliza ao mercado (Chi & Kilduff, 2011;Yang & Jolly, 2009 O valor percebido na troca relacional pelo consumidor apresenta um efeito direto e positivo sobre o seu comprometimento afetivo (H3) e sobre seu comprometimento normativo (H4) com a empresa ou com sua marca.…”

Section: Valor E Comprometimentounclassified

Papel Moderador da Marca e Mediação do Valor Percebido na Intenção de Recompra

et al. 2017

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Resumo O nível de preço, o valor percebido na troca relacional e o comprometimento podem impactar a intenção de recompra. Neste sentido, este estudo, a partir de uma revisão da literatura, identificou que a percepção do nível de preço, do valor e do comprometimento afetivo e normativo podem interferir na intenção de recompra. A partir destes pressupostos teóricos, esta pesquisa teve por objetivo, em um primeiro momento, analisar o impacto destes construtos sobre a intenção de recompra de smartphones de duas marcas; em um segundo momento, identificar a moderação da marca sobre as relações do modelo teórico apresentado; e, em um terceiro momento, identificar a mediação do valor percebido sobre a percepção do nível de preço e a intenção de recompra. Assim, a partir do estudo com 732 consumidores de smartphones, identificou-se que nove das dez hipóteses propostas foram confirmadas. Outra contribuição desta pesquisa se refere ao papel moderador da marca e o papel mediador do valor percebido sobre a intenção de recompra.

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The effects of consumer perceived value and subjective norm on mobile data service adoption between American and Korean consumers

Cited by 166 publications

References 33 publications

Smartphone Dependency and Its Impact on Purchase Behavior

Smartphone Dependency and Its Impact on Purchase Behavior

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Papel Moderador da Marca e Mediação do Valor Percebido na Intenção de Recompra

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