Evolving impacts of COVID-19 vaccination intentions on travel intentions

Gürsoy, Doğan; Can, Ali; Williams, Nigel; Ekinci, Yüksel

doi:10.1080/02642069.2021.1938555

Cited by 70 publications

(76 citation statements)

References 37 publications

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“…Even after the easing of restrictions, a large number of individuals have decided to postpone their travel plans due to fear of becoming infected with the COVID-19 virus. Since a large body of scientific literature indicates that COVID-19 vaccines are effective against the COVID-19 virus ( Lopez Bernal et al, 2021 ), increasing vaccination rates can have significant impacts on willingness to travel and the recovery of the hospitality and tourism industry ( Gursoy, Can, Williams, & Ekinci, 2021 ).…”

Section: Introductionmentioning

confidence: 99%

Effectiveness of message framing in changing COVID-19 vaccination intentions: Moderating role of travel desire

et al. 2022

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This research examines the effectiveness of message framing, message appeal and information content in changing respondents' COVID-19 vaccination intentions through influencing their vaccine risk perceptions. Furthermore, the moderating effect of travel desire on the relationship between vaccine risk perceptions and changing vaccination intentions is examined. In doing so, two rounds of data that were collected from the same respondents. The first survey recorded respondents' vaccination intentions, travel desire and socio demographics. A follow up survey tested cause-and-effect relationships on the proposed relationships using a 2 (message frame: gain, loss) x 2 (message appeal: rational, emotional) ×2 (information content: subjective, objective) between-subjects online experimental design. Findings suggest that loss-framed messages are more effective than gain-framed and emotional-rational messages in reducing risk perceptions and, thus, changing vaccination intentions. Travel desire is found to moderate the effect of vaccine risk perception on vaccination intentions by weakening the negative effect of vaccine risk perception on vaccination intention. Findings show the importance of travel desire along with message framing and message appeal on changing individuals’ COVID-19 vaccination intentions in public health communications.

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Section: Introductionmentioning

confidence: 99%

Effectiveness of message framing in changing COVID-19 vaccination intentions: Moderating role of travel desire

et al. 2022

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“…At present, a significant portion of tourism demand is delayed due to health-related safety concerns [19,20]. As the COVID-19 pandemic persists, international tourists will be skeptical of health-related issues when traveling or enjoying hospitality-related activities [21]. At present, most airlines require different COVID-19 preventive measures before passengers can board.…”

Section: Introductionmentioning

confidence: 99%

Examining Factors Influencing COVID-19 Vaccine Tourism for International Tourists

2021

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Since early 2020, the COVID-19 pandemic has had a devastating impact on global tourism. Vaccine tourism is a novel health tourism concept, which provides an opportunity for countries with a vaccine surplus to offer medical tourism packages to entice international tourists from countries with vaccine shortages to visit for sightseeing and receive vaccine inoculations. Understanding the factors that influence people to adopt vaccine tourism is one of the strategies that could boost a country’s tourism sector and help to revive the local economy. This study aims to examine the factors influencing the intention to adopt and recommend COVID-19 vaccine tourism among young travelers. A total of 179 questionnaire surveys were collected from traveling-related social media outlets. Partial least squares structural equation modeling (PLS-SEM) was performed to analyze the data. The results indicate that young tourists in Thailand are inclined to promote vaccine tourism to others. Price value appears to be the most significant influencing factor on intentions to both adopt and recommend vaccine tourism. Additionally, trust in the foreign healthcare system was positively associated with young travelers’ intention to recommend vaccine tourism to others. Theoretically, this research adds to the medical tourism literature, suggesting that, while trust is an important factor influencing the medical tourism decision, it appears to be insignificant in the context of vaccine tourism.

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“…In the short term, this could include the use of contactless check-in and check-out, keyless room access, and digital menus to generate a trouble-free travel experience for customers. Another way for organizations to create a "COVID-19-free" marketing structure for customers is to vaccinate managers/supervisors and employees at all levels, and to improve the firm's health infrastructure (Gursoy et al, 2021).…”

Section: Implications For Companiesmentioning

confidence: 99%

Transformation of the hospitality services marketing structure: a chaos theory perspective

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2021

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Purpose Drawing on chaos theory as an overarching approach, as well as guidelines from effectuation and transformative learning theories, this study aims to evaluate the changing marketing channels in the hospitality industry in the wake of the COVID-19 pandemic. It also aims to develop a conceptual framework that demonstrates the transformation of the marketing structure; in particular, the transformation of hospitality organizations, employees and customers. Design/methodology/approach The study uses the hermeneutic method and conceptually evaluates the existing actors of the services marketing structure. It also discusses how to transform this structure into the new normal in the wake of the COVID-19 pandemic. Findings The findings of the study demonstrated that COVID-19 has resulted in changing marketing channels in the hospitality industry. These include external, internal, interactive and substitutional marketing channels. In response to these changes, the hospitality industry needs to adopt a more transformative marketing structure that requires the transformation of hospitality companies, employees and customers. Research limitations/implications The conceptualized transformation of the services marketing structure could help hospitality practitioners, employees and customers to understand the new normal and acquire new abilities, meanings, awareness and learning accordingly. Originality/value This study uses chaos, effectuation and transformative learning theories to reconceptualize the hospitality services marketing structure. The contribution of this paper lies in the conceptual pathways it suggests for transforming hospitality firms, employees and customers and for demonstrating their transformed roles and positions in the wake of the pandemic.

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Evolving impacts of COVID-19 vaccination intentions on travel intentions

Cited by 70 publications

References 37 publications

Effectiveness of message framing in changing COVID-19 vaccination intentions: Moderating role of travel desire

Effectiveness of message framing in changing COVID-19 vaccination intentions: Moderating role of travel desire

Examining Factors Influencing COVID-19 Vaccine Tourism for International Tourists

Transformation of the hospitality services marketing structure: a chaos theory perspective

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