Effects of podcast tours on tourist experiences in a national park

Kang, Myung‐Hwa; Gretzel, Ulrike

doi:10.1016/j.tourman.2011.05.005

Cited by 187 publications

(179 citation statements)

References 92 publications

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“…Hedonics incorporates enjoyment, fun, stimulation and other emotional aspects of the experience [88] as opposed to its utilitarian meaning [86]. Escape is defined as an experience through which tourists feel immersed in the environment at the heritage site and, thus, escapes the routine [21,92]. Experiential heritage tourism requires recognition of another component of the experience [86,87], relating to the quality of the service received at the heritage site or attraction [87,88].…”

Section: The Tourism Experience At Heritage Sitesmentioning

confidence: 99%

Visitors’ Experience, Place Attachment and Sustainable Behaviour at Cultural Heritage Sites: A Conceptual Framework

2017

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Sustainable tourism research has attracted wide interest from scholars and practitioners. While several heritage sites are mandated to provide optimum visitor satisfaction with increasing competition in the market, managers of heritage sites face growing challenges in striking a balance between consumption and conservation. This calls for promoting more sustainable behaviours among consumers of heritage. This study proposes a conceptualization of sustainable behaviour for heritage consumers. Using the attitude-behaviour relationship underpinned by the Theory of Reasoned Action, it develops and proposes a conceptual framework that integrates visitors' heritage experiences, their attachment to heritage sites, and their general and site-specific sustainable heritage behaviour and presents their interrelationships as proposed hypotheses. Theoretical contributions and practical implications for heritage site managers are discussed.

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Section: The Tourism Experience At Heritage Sitesmentioning

confidence: 99%

Visitors’ Experience, Place Attachment and Sustainable Behaviour at Cultural Heritage Sites: A Conceptual Framework

2017

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“…Different from traditional marketing, Word-of-Mouth would change the market point from the relationship between brand and individual customer to the interaction among customers. Moreover, Oral Suggestion did not present commercial motivation that consumers would consider Oral Suggestion with higher reliability than advertisement (Kang and Gretzel 2012). Some researchers discovered that consumers would depend on others' opinions when evaluating a new product or a new service (Kim & Lee, 2011); or, the effects among people would became critical when a product complexity was enhanced and objective and specific evaluation criteria were insufficient (Hsu, 2016).…”

Section: Word-of-mouthmentioning

confidence: 99%

A Study on the Effects of Word-of-Mouth on Brand Trust in Tourism Industry

2017

EURASIA J MATH SCI T

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From the statistical data of World Tourism Organization on the number and average growth of travelers and the travel income, Asia-Pacific Region presents the best potential in tourism markets. A lot of visitors would choose to receive information through Word-of-Mouth when planning a tour. The Word-of-Mouth experiences and shared information could induce a visitor's travel demands. It therefore becomes a primary issue for the marketing in tourism industry to understand the function of Word-of-Mouth on a visitor's trust and employment of a tourism business brand. Taking EasyTravel as the research subject, the questionnaire survey is preceded through e-mails. With convenience sampling, total 1000 copies of questionnaires are distributed to the web members of EasyTravel, and 382 valid copies are retrieved, with the retrieval rate 38%. The research results show the significantly positive correlations between 1.Word-of-Mouth and Brand Reliability in Brand Trust and 2.Word-of-Mouth and Brand Intention in Brand Trust; besides, 3.demographic variables reveal remarkable effects on the correlations between Word-of-Mouth and Brand Trust.

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“…For example, podcasts are interpretive media in the form of audio or video files for computers or portable media devices (e.g., cellular phones and tablets) that users consume by streaming online or downloading to their device [113]. Podcasts serve informational functions in that they are used for learning, knowledge acquisition and sharing, and education [102].…”

Section: Using Informational Functionsmentioning

confidence: 99%

“…In one study, podcasts with multiple narrators (as opposed to single narrators) were shown to significantly enhance tourist experiences in a national park, and consequently positive attitudes and intentions toward protecting the park [113]. Perceptions of social presence represented a key mechanism in this process in addition to an enhanced nature experience.…”

Section: Experientialmentioning

confidence: 99%

Using Web 2.0 and Social Media Technologies to Foster Proenvironmental Action

2015

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Abstract:Research from a variety of disciplines suggests that online technologies (i.e., Web 2.0 and social media) have considerable potential for spurring proenvironmental action; however, relatively little work examines how to effectively capitalize on these communication and organization tools. This review paper describes the Technologies for Proenvironmental Action Model (TPAM), a conceptual framework that explicates how different functions of Web 2.0 and social media (i.e., informational, relational, and experiential) can generate and/or facilitate personal, social, and contextual pathways to environmentally responsible behaviors. As derived from the TPAM, the likelihood of achieving practical goals of increasing proenvironmental behaviors is enhanced when technological functions are matched to the different pathways to proenvironmental action. For example, the relational function of technologies, as exemplified by Social Networking Sites (SNSs), should be particularly effective in communicating social norms supportive of environmentally responsible behaviors. The TPAM is intended as a guide to develop novel approaches, research questions, and methodologies in leveraging Web 2.0 and social media technologies to promote proenvironmental action. Results will contribute to basic theory development and work in applied settings (e.g., local environmental organizations) in order to effectively communicate and organize with different segments of the population to increase sustainable behaviors. OPEN ACCESSSustainability 2015, 7 10621

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Effects of podcast tours on tourist experiences in a national park

Cited by 187 publications

References 92 publications

Visitors’ Experience, Place Attachment and Sustainable Behaviour at Cultural Heritage Sites: A Conceptual Framework

Visitors’ Experience, Place Attachment and Sustainable Behaviour at Cultural Heritage Sites: A Conceptual Framework

A Study on the Effects of Word-of-Mouth on Brand Trust in Tourism Industry

Using Web 2.0 and Social Media Technologies to Foster Proenvironmental Action

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