A Study on the Effects of Word-of-Mouth on Brand Trust in Tourism Industry

Wu, Monica Shu-Fen

doi:10.12973/ejmste/77904

Cited by 13 publications

(15 citation statements)

References 28 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…An intensive INT on social media between companies and customers can motivate consumer’s PI to buy specific services or products (Gallarza and Saura, 2006; Hutter et al , 2013; Jiang et al , 2010; Yen, 2014; Young Kim and Kim, 2004). In the same way, the online INT process influences consumer’s trust (Chang and Dong, 2016; Jakic et al , 2017), as well as consumer’s PV (Jalilvand et al , 2017; Wu, 2017; See-To and Ho, 2014).…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 95%

The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services

Moslehpour

Dadvari

Nugroho

et al. 2020

APJML

View full text Add to dashboard Cite

PurposeThe present paper aims to explore the antecedents and consequences of social media marketing (SMM) subsets on consumers’ purchase intentions of Indonesian airline products and services. We propose a research framework to empirically test the influence and interaction of factors, including entertainment (ENT), and interaction (INT) through the effect of trust (TR), and perceived value (PV) as mediators on purchase intention (PI).Design/methodology/approachThe study employs an online survey to collect data. We collect 301 qualified questionnaires and employ structural equation modeling (SEM) to test the proposed model. The research findings enrich our understanding of the mediating role of TR and PV. Trust and perceived value significantly mediate the relationship between SMM factors and PI during initial stages of decision-making toward purchasing airline products and services.FindingsResearch findings provide support for most hypotheses regarding the significant influence of the variables proposed in the model. Furthermore, trust mediates the relationship between two of the SMM factors (INT and ENT) and purchase intention. Notably, perceived value mediates the link between entertainment and purchase intention.Originality/valueThis study successfully offers a model to examine the influence of social media marketing on Indonesian consumers’ purchasing intentions of airline products and services. Social media marketing components progressively impact the fundamentals of purchase intention, creating a new marketing communication style. These changes generate new opportunities and challenges for companies. This study provides a better understanding of how social media factors influence Indonesian consumers’ initial decision to purchase airline products and services.

show abstract

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 95%

The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services

Moslehpour

Dadvari

Nugroho

et al. 2020

APJML

View full text Add to dashboard Cite

show abstract

“…Six questions based on the work of Campos et al (2017) and Prebensen et al (2016) were designed to measure experiential co-creation. Four items from the study of Wu and Li (2017) were used to measure experiential satisfaction. Three items referring to the study of Wu (2017a) were designed to assess experiential trust while the three items used to measure future experiential intentions were based on the work of Abd Manaf et al (2017) and Martin et al (2008).…”

Section: Methodsmentioning

confidence: 99%

“…Wu and Chang (2019a, 2019b) and Wu et al (2019b) propose that the relationship between experiences and relationship quality as a global construct has been little studied in the tourism industry. In the tourism industry, experiences positively influence trust (Wu, 2017b; Wu et al, 2018c) and satisfaction (Wu and Li, 2017). When tourists enjoy a positive experience, they strengthen their relationship with and come to trust an organization (Chen et al, 2016; Wu et al, 2018a).…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Relationships between experiential risk, experiential benefits, experiential evaluation, experiential co-creation, experiential relationship quality, and future experiential intentions to travel with pets

Cheng²

2019

Journal of Vacation Marketing

View full text Add to dashboard Cite

Previous studies have paid great attention to exploring relevant issues of risk, benefits, evaluation, co-creation, relationship quality dimensions (satisfaction and trust), and future intentions; however, none focuses on them from experiential perspectives in the tourism industry. The purpose of this study is to explore the structural relationships between experiential risk, experiential benefits, experiential evaluation, experiential co-creation, experiential relationship quality dimensions (experiential satisfaction and experiential trust), and future experiential intentions based on pet owners’ experiences of traveling with pets. A questionnaire survey was used to collect the data from respondents who traveled with their dogs to Goolawah Regional Park of New South Wales, obtaining 537 valid samples which were analyzed with structural equation modeling. The study results can show tourism operators what constitutes pet owners’ experiences and can aid them in decreasing experiential risk and increasing experiential benefits, experiential evaluation, experiential co-creation, experiential satisfaction, experiential trust, and future intentions to have a travel experience with their pets.

show abstract

“…The positive word of mouth/review tends to enhance destination image, which may influence potential visitors' perceived value and attractiveness of the destination. Moreover, the credible word of mouth tends to increase brand trust (Wu, 2017).…”

Section: Triangle Model Of Dalegan Marine Development Through Destination Brandingmentioning

confidence: 99%

Why What they Say Matters: The Impacts of Visitors’ Experiences on Tourism Sustainability

Suryani

Soedarso

Rahmawati

et al. 2021

IJSSB

View full text Add to dashboard Cite

The success and failure of a destination tend to rest on its’ capacity to satisfy the visitors. Listening to visitors’ appraisal and voices is vital in community-based tourism development. This study aims to explore WPP Dalegan visitors’ voices. The data are collected through Dalegan visitors’ online reviews and direct observation. The study finds that Dalegan has a high competitive advantage as family recreational destination as it is cheap, reachable, accessible, has various local-traditional-cheap food, beautiful calm beach and soft white sand as a playing and learning ground for children. Despite its’ comfortable image, some visitors voice unsatisfied services, facilities, nature-caused and human-caused threats. The study also illuminates that Dalegan destination branding is not only influenced by its’ capacity to attract visitors by its’ beautiful marine nature, but also local community characters, community education and values. The study indicates that to develop tourism destination, local potentials are not the only determinant keys. It needs to be supported by other determining factors. One of those factors is tourists’ voices on their impression, comments, satisfaction and dissatisfaction feelings. Linking potential resources of destination and tourists’ meaningful experience can be challenging as different tourists may have different perspectives, wants and satisfaction-dissatisfaction levels.

show abstract

A Study on the Effects of Word-of-Mouth on Brand Trust in Tourism Industry

Cited by 13 publications

References 28 publications

The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services

The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services

Relationships between experiential risk, experiential benefits, experiential evaluation, experiential co-creation, experiential relationship quality, and future experiential intentions to travel with pets

Why What they Say Matters: The Impacts of Visitors’ Experiences on Tourism Sustainability

Contact Info

Product

Resources

About