From the statistical data of World Tourism Organization on the number and average growth of travelers and the travel income, Asia-Pacific Region presents the best potential in tourism markets. A lot of visitors would choose to receive information through Word-of-Mouth when planning a tour. The Word-of-Mouth experiences and shared information could induce a visitor's travel demands. It therefore becomes a primary issue for the marketing in tourism industry to understand the function of Word-of-Mouth on a visitor's trust and employment of a tourism business brand. Taking EasyTravel as the research subject, the questionnaire survey is preceded through e-mails. With convenience sampling, total 1000 copies of questionnaires are distributed to the web members of EasyTravel, and 382 valid copies are retrieved, with the retrieval rate 38%. The research results show the significantly positive correlations between 1.Word-of-Mouth and Brand Reliability in Brand Trust and 2.Word-of-Mouth and Brand Intention in Brand Trust; besides, 3.demographic variables reveal remarkable effects on the correlations between Word-of-Mouth and Brand Trust.

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The emergence of Internet technology-based network economy has diversified information channels so that the selectable space for consumers is enlarged. In comparison with traditional promotion and advertisement, electronic word-of-mouth marketing, as a new style marketing presenting high transparency, broad influential regions, and obvious time effectiveness, is more easily accepted by consumers.By distributing and collecting questionnaires on site, 400 copies of questionnaires were distributed to the catering consumers in CHATEAU de CHINE, and 283 valid ones were retrieved, with the retrieval rate of 71%; each retrieved copy was regarded as a valid sample. The research results show significant positive effects of Electronic Word-of-Mouth on 1. Production Selection, 2. Brand Selection, 3. Location Selection, and 4. Number of Opportunity in Purchase Decision and 5. partial effects of demographic variables on the correlations between Electronic Word-of-Mouth and Purchase Decision.

The promotion of educational standards and the rising independent awareness of females, females are gradually taking a place in the employment market. Industrial structure evolution and social transformation have the societies in Taiwan change from traditional manufacturing to hi-tech, information, and food service industries. Demands for human resources therefore become different from the past that lots of employment opportunities were indirectly created for females. Regarding the labor participation rate, the increasing female engagement in workplaces has enhanced the generation of female leadership. The unique female personality traits could assist female managers in forming unique management styles in business management. Aiming at Wowprime, total 650 copies of questionnaires are distributed, and 477 valid copies are retrieved, with the retrieval rate 73%. The results conclude 1. positive effects of leadership on teamwork, 2. positive effects of teamwork on organizational performance, and 3. positive effects of leadership on organizational performance. The results are expected to help the leadership of female managers in catering industry.