Effects of Online Comments on Smokers' Perception of Antismoking Public Service Announcements

Shi, R. F.; Messaris, Paul; Cappella, Joseph N.

doi:10.1111/jcc4.12057

Cited by 102 publications

(69 citation statements)

References 36 publications

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“…Though research examining the content and nature of online comments is still in its infancy (Regan et al, 2014), scholars agree that internet-based technologies create spaces in which the general public can discuss, deliberate upon, and question current events (Blom, Carpenter, Bowe, &Lange, 2014;Coe, Kenski, & Rains, 2014), including health-related stories (Holton et al, 2014). Moreover, analysis of online comments can reveal the core issues that readers notice, attend to, and react to as they consume celebrity health stories (Shi, Messaris, & Cappella, 2014), suggesting which stories, issues, and articles "readers really care about" (Laslo, Baram-Tsabari, & Lewestein, 2011, p. 865).…”

Section: Understanding Reactions To Celebrity Narratives Through Onlimentioning

confidence: 99%

Informing or Exploiting? Public Reponses to Giuliana Rancic’s Health Narrative

Bute

Quinlan

Quandt

2016

Health Communication

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Popular entertainment journalist Giuliana Rancic has shared her struggles with pregnancy loss, infertility, and breast cancer in an array of public forums. In this study, we analyzed online comments responding to public discourses surrounding Rancic's revelations, including her miscarriage and fertility treatments, her breast cancer diagnosis, and her decision to undergo a double mastectomy. Our goal was to explore how the public framed Rancic's health challenges.Using a narrative lens, we argue that online comments reveal the tensions that celebrities like Rancic must manage as they contend with public scrutiny of their stories. Online commenters in this study framed Rancic's narrative as a privileged vantage point in which she exploited her health struggles for personal and financial gain. Our analysis of these comments also demonstrates how Rancic's narrative exists in concert with other discourses that challenge and disrupt her own account of events. The examination of these mediated discourses has implications for understanding the role of celebrity experiences in personal and public conversations about health.

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Section: Understanding Reactions To Celebrity Narratives Through Onlimentioning

confidence: 99%

Informing or Exploiting? Public Reponses to Giuliana Rancic’s Health Narrative

Bute

Quinlan

Quandt

2016

Health Communication

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“…This research demonstrated effects of online social proof in a large variety of contexts, such as organic food (Hilverda, Kuttschreuter, & Giebels, ), breastfeeding attitudes (Jin, Phua, & Lee, ), marihuana legalization (Winter, Bruckner, & Kramer, ), brand engagement and sales (Kim & Johnson, ), and vaccination (Peter, Rossmann, & Keyling, ). There is also empirical evidence with respect to other social media, such as YouTube (Shi, Messaris, & Cappella, ; Walther, DeAndrea, Kim, & Anthony, ).…”

Section: Introductionmentioning

confidence: 99%

Risk and benefit perceptions of human enhancement technologies: The effects of Facebook comments on the acceptance of nanodesigned food

Kuttschreuter

Hilverda

2019

Human Behav and Emerg Tech

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The introduction of a new technology, such as a human enhancement technology, may induce apprehension and concern among the general public. Social media enable individuals to find information and share their insights and concerns regarding new technologies. This results in an abundance of viewpoints that guides the individual's acceptance and decision‐making. A relevant question for this special issue is to what extent attitudes toward human enhancement technologies are influenced by online cues that signal the views of other people without obvious relevant expertise, such as online comments (social proof). An online experiment focusing on the enhancement of human health and the functioning of the human body through the application of nanotechnology in food was conducted. The study investigated to what extent social proof impacted views on the application of nanotechnology in food. The valence of comments on a fake Facebook image with four comments was manipulated (positive, negative, mixed). A representative sample of Dutch Internet users (n = 289) completed the study. Perceptions, feelings, behavior, and information need were measured. Results showed that comment valence had a significant effect on risk perception, benefit perception and attitude: the more positive the comments read by the participants, the lower risk perception, the higher benefit perception and the more positive the attitude toward nanodesigned food. Significant interaction effects of initial feelings of dread and comment valence were further found for risk perception and willingness to buy. In contrast, there were no significant interactions of initial feelings of optimism and comment valence. Implications for risk communication regarding human enhancement technologies are discussed.

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“…Furthermore, the empirical evidence for the effect of (online) social proof is not restricted to Facebook. Studies have also shown the effect of social proof on YouTube, for example in relation to smoking behavior (Walther et al, 2010;Shi et al, 2014).…”

Section: Theory Online Social Proof: Comments Narratives and Other mentioning

confidence: 99%

“…While previous research on online social proof mainly focused on topics on which consumers generally hold negative attitudes, such as smoking (Walther et al, 2010;Shi et al, 2014), our research focused on a topic that is generally viewed as positive, namely organic food products. Food is something that is relevant to all of us, as we all have to eat.…”

Section: Introductionmentioning

confidence: 99%

The Effect of Online Social Proof Regarding Organic Food: Comments and Likes on Facebook

2018

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Social media created a new information environment (e.g., Rutsaert et al., 2013b). Among social media channels, Facebook is the most popular one (Cheung et al., 2011). Using Facebook people can exchange information rapidly with others. Consumers can post a statement or message on Facebook (a post), respond to these posts (the comments), and indicate that they agree with the post and/or comment by using the "thumb up" symbol (the likes). Both comments and likes are cues of social proof, e.g., the viewpoints of others. We investigated how social proof in an online environment impacts reactions toward organic foods in two experimental studies. In study 1, using a representative sample of Dutch internet users (n = 124), we manipulated comment valence (positive vs. negative) and reinforcement (number of likes: high vs. low) on a fictitious Facebook page that included four comments. Consumers' perceptions, feelings, and behavior, such as risk perception, emotions and intended purchasing behavior, were measured. Comment evaluation was used as a moderator. In study 2 (n = 88) a full Facebook page, with mixed valence statements, was shown; either the positive or negative statements were reinforced by likes. Results of study 1 showed that the way respondents evaluated the comments in terms of usefulness affected benefit perception and the motivation to find information. Moreover, the interaction between valence and comment evaluation was significant for all dependent variables. That is, the predicted effect of social proof only occurred when the comments were perceived as useful. The number of likes did not have an effect. Results of study 2 where participants watched a full Facebook page with mixed valence comments, showed that the number of likes had an effect on consumers' reactions, specifically on negative emotions and willingness to pay. This research provides new insights in the effects of explicit as well as implicit online social proof on attitudes toward a positively evaluated topic, namely organic food.

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Effects of Online Comments on Smokers' Perception of Antismoking Public Service Announcements

Cited by 102 publications

References 36 publications

Informing or Exploiting? Public Reponses to Giuliana Rancic’s Health Narrative

Informing or Exploiting? Public Reponses to Giuliana Rancic’s Health Narrative

Risk and benefit perceptions of human enhancement technologies: The effects of Facebook comments on the acceptance of nanodesigned food

The Effect of Online Social Proof Regarding Organic Food: Comments and Likes on Facebook

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