Effects of information quality and source credibility on EWOM adoption in context of virtual community

Yang, Shuang

doi:10.1109/icmse.2013.6586282

Cited by 14 publications

(15 citation statements)

References 24 publications

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“…Over the recent years, innovations in web technology and communications have advanced rapidly. This has allowed customers to shift from being passive information receivers to become content generators (Shuang, 2013). Therefore, there is no doubt that communication through electronic word of mouth (eWOM) influences consumer’s purchasing behaviour (Hussain et al , 2017).…”

Section: Introductionmentioning

confidence: 99%

An empirical investigation of customer intentions influenced by service quality using the mediation of emotional and cognitive responses

Alsaggaf

Althonayan

2018

JEIM

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Purpose: This study investigated the effects of customer perceptions of service quality on eWOM (electronic word of mouth) and switching intentions through cognitive and emotional responses, specifically in the context of the Kingdom of Saudi Arabia's (KAS) telecom industry.Design/ methodology/ approach: We have developed a theoretical framework based on behavioural theories to analyse the environmental aspects of relationships that affect customer behavioural intentions. We adapted quantitative methodology along with the positivist philosophical approach to investigate our hypotheses within the theoretical framework. We applied a protracted stimuli-organism-response (SOR) model to highlight the peripheral reliability, responsiveness, tangibility, empathy, assurance, and the impact of the customer's feelings while simultaneously linking the elements to each other. In addition, we apply theory of reason action (TRA) to reflect the marginal elements of subjective norms, attitude, and customers' behavioral intentions. A survey with 601 responses has been used in this study. Findings:In the setting of KSA's mobile telecom industry, we confirm that there is a positive effect of customer perceptions of service quality on their eWOM and switching intentions through their cognitive and emotional responses. Originality and value:The framework of this study enhances our understanding of the role of service quality as an environmental influence on an individual's intentions to switch and eWOM. This conceptual framework is essential in evaluating the mediating roles of attitude and emotions in relation to eWOM and intention to switch.

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Section: Introductionmentioning

confidence: 99%

An empirical investigation of customer intentions influenced by service quality using the mediation of emotional and cognitive responses

Alsaggaf

Althonayan

2018

JEIM

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“…E-WOM source credibility reflects this product's aptitude and taste (Martin & Lueg, 2013). We think that credibility is the recipient's cognitive judgement on the capacity and inspiration of an information source, and that the recipient will have a particular trust position towards the source (Shuang, 2013). Different studies show that credibility is essential for the ending evaluation of E-WOM customer recommendations; the greater the credibility of a virtual recommendation, the more likely it is that the beneficiary will stick with the sender's product and/or service recommendation (Wathen & Burkell 2002).…”

Section: Source Credibilitymentioning

confidence: 99%

Factors Influencing E-WOMs in Restaurant Business: Evidence from Bangladesh

Fakir

Miah²

2021

joste

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Purpose: The study aimed to inquire about the factors influencing E-WOMs in the restaurant business: Evidence from Bangladesh. Research Methodology: Quantitative research was conducted and the study used descriptive research methodology. 161 data points were gathered from Bangladeshi customers using a standardized questionnaire and an online purposive sampling technique. The partial least square structural method was used to analyze the data and test the hypotheses. Sampling Technique: The probability sampling technique was chosen for this study. An online questionnaire is coherent with the conditions of this study, which focuses on a person who visited a restaurant. Data Analysis: SmartPLS software version 3.0 was used to analyze the data. Structural equation modeling was used to validate the study's conceptual model (SEM). Cronbach’s Alpha coefficients and Composite Reliability (CR) are used to determine the reliability. Besides, discriminant validity is used to test the Fornell-Larcker Criterion. Results: PLS-SEM demonstrated that positive reviews, negative reviews, trust, food and service quality, and source credibility had significant effects on E-WOMs in the restaurant business in Bangladesh. Limitation: This study focused only on the Bangladeshi restaurant business. Contribution: The study helped the authorities conduct their restaurant business by considering these factors, positive reviews, negative reviews, trust, food and service quality, and source credibility. Keywords: 1. E-WOM 2. Source Credibility Theory 3. TAM 4. Bangladesh 5. PLS-SEM

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“…Scholars identified different factors which can affect information adoption, such as source credibility, argument strength, information comprehensiveness, information consistency, quality, source attractiveness, homophily and valence [11,[15][16][17][18]. However, none of the studies investigated how motivations to seek eWOM communication can affect information adoption.…”

Section: Literature Reviewmentioning

confidence: 99%

Motivations to Seek Electronic Word of Mouth Communications and Information Adoption: Development of a Conceptual Model

Doneddu

2018

Lecture Notes in Computer Science

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Electronic word of mouth (eWOM) plays an important part in our everyday life. eWOM communications have been shown to affect the adoption of information, thus affecting the information seeker's decision-making. Identifying and studying how motivations to seek eWOM affect information adoption can prove beneficial in aiding new product, services and, in general, technology strategy development and adoption. This research aims at developing a model to investigate how certain specific motivations may affect the adoption of information sought through eWOM. This paper develops a set of hypotheses to help evaluate how motivations affect the information seeker's adoption of the information sought, based on the moderating effect of gender. The paper improves on the knowledge of factors affecting information adoption and the impact of gender, and thus help advance our understanding of consumer behaviour online and information processing. Future empirical research will test the proposed hypotheses to advance our understanding of the role of motivations when seeking eWOM information.

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Effects of information quality and source credibility on EWOM adoption in context of virtual community

Cited by 14 publications

References 24 publications

An empirical investigation of customer intentions influenced by service quality using the mediation of emotional and cognitive responses

An empirical investigation of customer intentions influenced by service quality using the mediation of emotional and cognitive responses

Factors Influencing E-WOMs in Restaurant Business: Evidence from Bangladesh

Motivations to Seek Electronic Word of Mouth Communications and Information Adoption: Development of a Conceptual Model

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