Effects of hotel website photograph size and human images on perceived transportation and behavioral intentions

Back, Robin M.; Park, Jeong-Yeol; Bufquin, Diego; Nutta, Marco W.W.; Lee, Seon Jeong

doi:10.1016/j.ijhm.2020.102545

Cited by 22 publications

(11 citation statements)

References 56 publications

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“…Perhaps, as the average person is now more likely to own a phone camera than a high-quality DSLR, lower-quality photographs may highlight the ‘unexpected’ and chance encounters that viewers can have with wildlife, as compared to scenarios with professional cameras that may appear more engineered. Viewers are more likely to engage with images in which they can ‘transport’ themselves, or see themselves within [ 55 ]. In this case, lower-quality images may be more relatable, and demonstrate an experience the viewer could recreate.…”

Section: Discussionmentioning

confidence: 99%

Wildlife Photos on Social Media: A Quantitative Content Analysis of Conservation Organisations’ Instagram Images

Shaw

Borrie

McLeod

et al. 2022

Animals

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Wildlife populations are vanishing at alarmingly high rates. This issue is being addressed by organisations around the world and when utilizing social media sites like Instagram, images are potentially more powerful than words at conveying crucial conservation messages and garnering public support. However, different elements of these images have been shown to potentially have either positive or negative effects on viewers’ attitudes and behaviours towards wildlife and towards the organisation posting the image. This study used a quantitative content analysis to assess the most common and engaging elements of wildlife images posted to Instagram in 2020 and 2021, using Australian conservation organisations as a case study. A total of 670 wildlife images from the Instagram accounts of 160 conservation organisation Instagram accounts were coded and analysed. Results highlight that the most common image elements used included natural backgrounds, mammals and birds, and no human presence. In addition, it was found that the taxon of the animal featured in a post and the presence of humans did not impact engagement levels. Our findings highlight the potential for Instagram posts to feature and promote a wide range of currently underrepresented species, and for conservation organisations to be able to confidently share and post images that promote positive perceptions of both the animal and the conservation organisation.

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Section: Discussionmentioning

confidence: 99%

Wildlife Photos on Social Media: A Quantitative Content Analysis of Conservation Organisations’ Instagram Images

Shaw

Borrie

McLeod

et al. 2022

Animals

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“…According to Back et al (2020), travellers use the Internet as their primary source of information to find locations and make hotel reservation. Different dimensions of a hotel's site influence consumer behaviour.…”

Section: Innovationmentioning

confidence: 99%

“…According to Back et al . (2020), travellers use the Internet as their primary source of information to find locations and make hotel reservation.…”

Section: Literaturementioning

confidence: 99%

“…Some previous research has been done on how websites influence customer behaviour. For instance, Back et al (2020) have demonstrated how the Internet has become the primary source of information search for the location and reservation of hotel accommodation. Lee (2018) examined how telepresence influenced customers' attitudes towards hotels' website and behavioural intentions.…”

Section: Introductionmentioning

confidence: 99%

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Online innovation and repurchase intentions in hotels: the mediating effect of customer experience

Amoako

Doe

Neequaye

2021

IHR

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PurposeThis study investigates how customer experience mediates the relationship between online innovation and repurchase intention in the hotel industry in Ghana.Design/methodology/approachData was collected from 167 clients from a two-star hotel in Accra, the capital city of Ghana. Structural equation modelling was used to analyse the relationship between the variables.FindingsResults from the analysis indicate that online innovation positively leads to higher repurchase intentions and better customer experience, affirming that customer experience leads to repurchase intentions. Thus, while online innovation leads to repurchase intentions, the strength of this repurchase intention depends on customer experience. Therefore, customer experience mediates the relationship between online innovation and repurchase intention in the hotel industry.Research limitations/implicationsThis study addressed only the customer's point of view; future studies could investigate the subject from the managers and other stakeholders' point of view to get a holistic view. Also, the sample size could be improved, and the study could be conducted in other African countries for comparison purposes.Practical implicationsThe study shows that online innovation does not automatically lead to increased positive repurchase intention. Hotel managers must, therefore, enforce good customer experience for better profitability.Originality/valueAs far as the researchers know, limited studies have been conducted into how customer experience mediates online innovation and repurchase intention in the hotel industry in Ghana using structural equation modelling. This makes this research unique in Ghana. This study makes an original contribution by measuring the real effect of innovation on repurchase intentions in the hotel industry in Ghana.

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“…Ostovare and Shahraki (2019) reviewed five-star hotel websites and services with an approach that included Shannon's entropy and the PROMETHEE and geometrical analysis for interactive aid (GAIA) methods. Back et al (2020) examined the impact of pictorial information, such as photo size and human imaging, on hotel websites, especially in relation to booking intent and willingness to pay more. Huang (2020) proposed a customer-oriented method to scrutinize the usability of websites.…”

Section: Literature Reviewmentioning

confidence: 99%

Evaluating hotel websites through the use of fuzzy AHP and fuzzy TOPSIS

Baki

2020

IJCHM

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Purpose The purpose of this study is to develop a useful, effective and comprehensive approach to facilitate the evaluation of hotel websites. Design/methodology/approach The paper examines the literature evaluating e-commerce sites, particularly that is focused on hotel, tourism and travel. Moreover, 5 criteria and 19 sub-criteria are identified, and a two-step method is proposed for the assessment of hotel websites whereby the global weights of the proposed criteria are determined by the fuzzy analytic hierarchy process, and hotel websites are ranked through the fuzzy technique for order preference by similarity to ideal situation. Findings The results show that the leading criteria to effectively evaluate hotel websites are trust and information quality and that the most important sub-criteria are special discounts, assurance and reservation information. Practical implications This research offers practical advice to increase understanding of the determinants of an effective hotel website so that appropriate strategies can be developed to convert a website visitor into a customer. Originality/value The study aims to contribute to businesses operating in the tourism sector which seeks to increase the effectiveness of their websites by identifying criteria and proposing a methodology for hotel website evaluation.

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Effects of hotel website photograph size and human images on perceived transportation and behavioral intentions

Cited by 22 publications

References 56 publications

Wildlife Photos on Social Media: A Quantitative Content Analysis of Conservation Organisations’ Instagram Images

Wildlife Photos on Social Media: A Quantitative Content Analysis of Conservation Organisations’ Instagram Images

Online innovation and repurchase intentions in hotels: the mediating effect of customer experience

Evaluating hotel websites through the use of fuzzy AHP and fuzzy TOPSIS

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