The use and benefit of Distance Learning Systems (DLS) can be increased by a detailed analysis of the factors affecting students' intention to use. This study aims to analyse the effect of various independent variables on the user satisfaction and intention to use DLS via Perceived Ease of Use and Perceived Usefulness. In addition, Time Effectiveness is proposed as a new variable with the claim that the time spent in DLS is valuable. Data were collected from 925 undergraduate students currently enrolled in 9 state universities in Turkey. Data were analysed through Structural Equation Modelling (SEM). Results show that while Interaction, Compatibility and Time Effectiveness have a positive effect on user satisfaction and intention to use via Perceived Usefulness; Self Efficacy, Subjective Norm and Enjoyment have no influence. Moreover, Self Efficacy, Interaction, Anxiety and Time Effectiveness have a significant impact on Perceived Ease of Use, yet Subjective Norm and Enjoyment don't.
Purpose The purpose of this study is to develop a useful, effective and comprehensive approach to facilitate the evaluation of hotel websites. Design/methodology/approach The paper examines the literature evaluating e-commerce sites, particularly that is focused on hotel, tourism and travel. Moreover, 5 criteria and 19 sub-criteria are identified, and a two-step method is proposed for the assessment of hotel websites whereby the global weights of the proposed criteria are determined by the fuzzy analytic hierarchy process, and hotel websites are ranked through the fuzzy technique for order preference by similarity to ideal situation. Findings The results show that the leading criteria to effectively evaluate hotel websites are trust and information quality and that the most important sub-criteria are special discounts, assurance and reservation information. Practical implications This research offers practical advice to increase understanding of the determinants of an effective hotel website so that appropriate strategies can be developed to convert a website visitor into a customer. Originality/value The study aims to contribute to businesses operating in the tourism sector which seeks to increase the effectiveness of their websites by identifying criteria and proposing a methodology for hotel website evaluation.
Tourism is a rapidly growing industry worldwide, and internet technologies are becoming increasingly important in that industry. Online hotel booking website (OHBW) has become an important tool in the marketing of hotel services. In this study, the factors affecting the trust perception of OHBW users were investigated. Data collected from 456 consumers using OHBWs were analysed using structural equation modelling. The results showed that reputation, security, ease of use and risk significantly affected the user's perception of trust. In addition, the perception of trust has a positive effect on customer loyalty. As a result, this study aims to provide useful findings to OHBW managers and researchers who want to increase customer trust and ensure their loyalty.
Supplier selection (SS), which is a critical stage of supply chain management (SCM), is no longer evaluated solely from the perspective of traditional criteria, due to increasing environmental problems and ethical concerns. In this study, a multidimensional approach including environmental, economic, social, and competency concepts was proposed to evaluate SS, and an integrated approach based on Best Worst Method (BWM) and fuzzy TODIM (an acronym in Portuguese of Interactive and Multi-criteria Decision Making) techniques was developed. In the developed approach, BWM was used to first obtain the importance level of the criteria and then to rank the suppliers with fuzzy TODIM. The proposed approach was tested on an automotive company in Turkey. The outcomes of the analysis revealed that the most important main criteria for SS are economic (0.377) and environmental criteria (0.290). In addition, the sub-criteria with the highest criteria weight were listed as product cost (0.120), on-time delivery (0.112), quality control (0.094), logistics costs (0.069), management commitment (0.054), and flexibility (0.054). The results of this study offer theoretical and practical outputs to companies that want to improve their SS process, selection of suppliers, and contributions of the researchers working on the topic.
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