Evaluating hotel websites through the use of fuzzy AHP and fuzzy TOPSIS

Baki, Rahmi

doi:10.1108/ijchm-04-2020-0349

Cited by 38 publications

(25 citation statements)

References 49 publications

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“…Ramyar, Hamzah and Halim (2020) used the VlseKriterijumska Optimizacija I Kompromisno Resenje under fuzzy environment (FVIKOR) technique to assess the website quality of four hotels in Iran. Baki (2020) attempted to create a system for assessing hotel websites using the fuzzy analytic hierarchy process (FAHP) and the fuzzy technique for order preference by similarity to ideal scenario (FTOPSIS). Samanlioglu, Burnaz, Dis, Tabas and Adıguzel (2020) used a combination of the Fuzzy bestworst method (FBWM) and FTOPSIS to evaluate and rate the websites of Paloma hotels in Turkey.…”

Section: Literature Reviewmentioning

confidence: 99%

“…The top 10 hotels that obtained five stars in 2021, according to the customer reviews on the website http://www.boutiquesmallhotels.com/ are included in the evaluation. In addition, 16 criteria are selected based on past website evaluation research in the literature (Ip, Law, & Lee, 2012;Akincilar & Dagdeviren, 2014;Ostavara & Shahraki, 2019;Roy, Sharma, Kar, Zavadskas & Saparauskas, 2019;Baki, 2020;Ramyar et al,2020;Mahdi & Esztergár-Kiss, 2021). Table 1 shows the criteria determined.…”

Section: Applicationmentioning

confidence: 99%

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Cappadocia hotels’ website quality evaluation: A multi-criteria Intuitionistic Fuzzy EDAS (IF-EDAS) method application

Çinaroğlu

Zarali²

2022

bmij

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The internet is becoming increasingly common worldwide, and the number of users is rapidly increasing. This condition offers up new business opportunities for online businesses. For online companies, high customer satisfaction corresponds with a competitive advantage. For this reason, it is vital to understand consumer expectations for services provided through corporate websites and assess the website quality from the customer's perspective. The primary goal of this research is to evaluate and rate the websites of Cappadocia hotels in Turkey. A solution proposal comprising the Intuitionistic Fuzzy EDAS (IF EDAS) approach is developed to assess the website quality of these hotels. A sensitivity analysis is also provided to demonstrate how the proposed IF EDAS method yields robust decisions. It has been concluded that the most important criteria in evaluating the quality of a hotel website are security, privacy and hotel facilities information. According to the findings, the top three hotels in terms of website quality are Kapadokya Hill Hotel & Spa, Exedra Hotel Cappadocia and Anatolian House. This study will likely be helpful to both researchers interested in hotel website quality evaluations and holidaymakers contemplating a trip to Cappadocia.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Applicationmentioning

confidence: 99%

Cappadocia hotels’ website quality evaluation: A multi-criteria Intuitionistic Fuzzy EDAS (IF-EDAS) method application

Çinaroğlu

Zarali²

2022

bmij

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“…They support the idea that before making the decision to adopt an innovation, potential adopters first look for a benefit from it and the greater the perceived benefit of an innovation is, the faster its adoption rate is likely to be. Baki (2020) carried out a study on the evaluation of hotel websites. His study showed that special discounts are among the most important criteria to convert a visitor into an effective customer.…”

Section: Proposed Conceptual Frameworkmentioning

confidence: 99%

Determinants of Islamic banking products and services adoption in Morocco: a conceptual framework

Mallouli

Sassi

2021

JIMA

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Purpose The Moroccan monetary authorities have implemented an Islamic banking system since 2017 as an alternative to the conventional system. However, the adoption of Islamic banking products and services is not widely accepted by customers. The purpose of this study is to propose a conceptual framework to understand the determinants of Islamic banking products and services adoption in Morocco. Design/methodology/approach This study develops a conceptual framework based on the diffusion of innovation theory (DOI). Thus, with reference to an extensive literature review done regarding adoption studies, the proposed research model integrates perceived attributes of innovation (relative advantage, compatibility, complexity and observability) suggested by the DOI theory. It also integrates other relevant variables that should be considered in the context of this study. These include knowledge, perceived risk and customer involvement. Findings The proposed conceptual framework demonstrates and justifies the relevance and the applicability of Rogers’ DOI to understand consumer decisions to adopt an innovation in general as well as Islamic banks in particular. Originality/value Several studies have examined the factors influencing the adoption of Islamic banks; however, those carried out in the Moroccan context remain very limited. The majority of these studies examine the intention to adopt in the future, whereas the present study seeks to establish a conceptual research model that examines the determinants of current adoption of Islamic banking in Morocco and the continuity of this adoption over time. The novelty of this study is to develop a modified model based on DOI theory which, according to the existing literature, has not yet been tested in the Moroccan context.

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“…Therefore, different dimensions and attributes may be considered whilst measuring the performance of a website. Similarly, when tourism or hotel websites have been evaluated, the measurements used in different studies are divergent [4,12].…”

Section: Website Evaluationmentioning

confidence: 99%

Examination of Website Language Strategies Adopted by Five-Star Hotels in China: A Corpus Approach

Qian

Law

2021

JTAER

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Hotel websites are vital information channels for potential customers. Hence, their readability and attractiveness play a key role in online marketing for hotels. This study attempts to investigate how hotels use language strategies to better market themselves online. This study first proposes an analytical framework on the basis of appraisal theory, which aims to reveal the hidden mechanism by hotels in building interpersonal relationships, and uses such a framework to explore online language strategies used by five-star hotels in China. The general language strategy and the corresponding preference in the use of such a strategy amongst hotels are identified. Theoretical contributions and managerial implications are generated on the basis of the findings and analysis. It is among the early studies to modify appraisal theory to analyze tourism and hospitality text data and to adopt the corpus approach to explore the hidden mechanism of language use.

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Evaluating hotel websites through the use of fuzzy AHP and fuzzy TOPSIS

Cited by 38 publications

References 49 publications

Cappadocia hotels’ website quality evaluation: A multi-criteria Intuitionistic Fuzzy EDAS (IF-EDAS) method application

Cappadocia hotels’ website quality evaluation: A multi-criteria Intuitionistic Fuzzy EDAS (IF-EDAS) method application

Determinants of Islamic banking products and services adoption in Morocco: a conceptual framework

Examination of Website Language Strategies Adopted by Five-Star Hotels in China: A Corpus Approach

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