Effects of Destination Image on Revisit Intention: The Intermediate Role of Satisfaction &amp; Words of Mouth (Empirical Evidence in Ho Chi Minh City, Vietnam).

Phi, Ho Dinh; Quang, Thanh Ngo; Phuong, Thao Huynh Thi; Linh, Nhon Nguyen

doi:10.25115/eea.v40i1.5747

Cited by 8 publications

(9 citation statements)

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“…The PLS-SEM analysis showed that a favorable affective image of the Borobudur Temple was a key factor in influencing the respondents' intention for a future revisit. The results of this study support several previous studies (L. R. Baker, 2016;Chen & Rahman, 2018;J.-H. Kim, 2018;Luvsandavaajav et al, 2022;Phi et al, 2021;Qu, 2017;Quadri, 2012) which state that the affective component influences the intention to revisit. Studies conducted by (Allameh et al, 2015;Wu & Li, 2017) also emphasized that affective value influences tourists' intention to return to a destination.…”

Section: Effect Of Affective Image On Revisit Intentionsupporting

confidence: 91%

“…The study findings by Phi et al (2021) revealed that Affective Image and Cognitive Image influence Revisit Intentions positively and significantly (Phi et al, 2021). A study conducted by Luvsandavaajav (2022) supports the notion that Affective Image and Cognitive Image have a positive influence on Revisit Intentions (Luvsandavaajav et al, 2022).…”

Section: Introductionmentioning

confidence: 58%

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Examining the Borobudur temple’s affective image, cognitive image, and visitor satisfaction in predicting revisit intention

Masykuri,

Nurbaeti,

Mumin

2023

IJASTE

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This study examines how affective and cognitive image influence revisitation intentions to Borobudur Temple, with visitor satisfaction as an intervening variable. While previous tourism re- search has predominantly emphasized visitor satisfaction as the primary predictor of revisit intentions, there is limited research on the impact of affective and cognitive image on return intentions, particu- larly at cultural heritage sites in the new normal following the Covid-19 pandemic. Affective image sig- nificantly influences word-of-mouth recommendations and the intention to return, which holds critical implications for the sustainability of tourism destinations. Quantitative data were gathered from 204 non-probability sampled respondents, of which 82.8% were domestic tourists and 17.2% were overseas tourists. Contrary to earlier theories about destination cog- nitive image, this study challenges several hypotheses. It reveals that cognitive image does not signif- icantly influence visitor satisfaction or the intention to revisit. However, visitor satisfaction effectively mediates the relationship between affective image and revisitation intentions, but not with cognitive image. The study concludes with recommendations for decision-makers and suggestions for future research.

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Section: Effect Of Affective Image On Revisit Intentionsupporting

confidence: 91%

Section: Introductionmentioning

confidence: 58%

Examining the Borobudur temple’s affective image, cognitive image, and visitor satisfaction in predicting revisit intention

Masykuri,

Nurbaeti,

Mumin

2023

IJASTE

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“…E-brand love, on the other hand, can be defined as "the strong bond established through social media by the development or formation of emotions that lead to a passionate intimacy between the consumer and the brand." In the studies conducted within the scope of social media, it was determined that the consumers, who loved their brands, were willing to publish the shares of the related brands through their social media accounts (Phi et al, 2022;Zhang et al, 2021). Brand loyalty has been defined by Oliver (1999) as a dedication of an individual to rebuy the same brand and continue this trend in the future, leading to repetitive purchases despite other brands' effective marketing or situational impacts.…”

Section: H6: Brand Association Plays a Significant Role In The Relati...mentioning

confidence: 99%

The Role of Brand Love and Co-Creation on Word-of-Mouth Communication inBrand love and the Telecommunication Sector of Pakistan: Mediation of Brand Association and Brand Loyalty

Abdullah

Rehman

et al. 2022

IJMRES

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Branding is an important factor in developing WOM communication, especially in the telecommunication sector in Pakistan. Thus, this study aimed to evaluate the association between brand co-creation, brand love, and Word-of-Mouth communication, where the role of brand loyalty and brand association was studied in mediation. The researcher has implemented a quantitative design and used the five-Likert scale questionnaires as a research instrument. A total of 296 questionnaires have been included in the study, and the variable associations were evaluated based on mediation and path analysis. The results indicate a significant association between brand love, co-creation branding, and Word-of-Mouth communication by customers, showing that brand love is a stronger antecedent in the generation of word-of-mouth communication by the customers. The mediation results were also positive, showing that brand association and brand loyalty influence the relationship of brand love, co-creation branding, and Word-of-Mouth communications. The study is novel from the standpoint that the study has introduced the mediation of brand loyalty and brand association in the brand experience and Word-of-Mouth association, thus deepening the understanding of factors affecting the word-of-mouth communication of the customers. Keywords: Telecommunication Sector, Word-of-Mouth communication, co-creation branding, Pakistan.

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“…Customer satisfaction has been recognised as a key factor in studies of consumer behaviour (Lee & Kim, 2023). Generally, satisfaction is a measure of how well-aware a customer is of the supplier's capacity to meet wants and expectations (Phi et al, 2021). At its core, the level of customer satisfaction is based on whether they perceive that service or product that they receive is worth the price that they paid (He & Luo, 2020).…”

Section: Satisfactionmentioning

confidence: 99%

Push and Pull Perspectives: Travel Motivation to Coastal Tourism in Case of Redang Island

Rosli

ZAINUDDIN

Yusoff

et al. 2022

UMT JUR

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The tourism industry plays a large role in the development of many countries, including Malaysia. Unfortunately, the lockdowns caused by the COVID-19 pandemic brought global tourism to a standstill. Though most of the travel curbs have been eased, public health rules still pose challenges to the industry. In the light of the changes in travel preferences among tourists during this unprecedented time, this work sought to gain a better understanding of travel motivation and behaviour in this situation. Since push and pull factors are the most commonly used theory in evaluating tourists’ behaviour, it is utilised in this conceptual paper to investigate the relationship between destination image, tourists’ emotion, satisfaction, and loyalty in the context of Laguna Redang Island Resort. Moreover, tourists’ daily emotional well-being needs to be considered in assessing their travel intention in the post-pandemic situation. The tests for the propositions in the conceptual model of this study revealed that pleasure is an important factor for behavioural intention. The impact of factors was empirically supported by the study. Next, this study presents factors to predict tourists’ loyalty that are useful for future studies. This study also verifies the influence of push factor for tourism consumption on pull factor for destination selection. Plus, in the proposed framework, satisfaction has a mediator role. Overall, the present work contributes to the body of knowledge and provides useful recommendations for tourism authorities.

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Effects of Destination Image on Revisit Intention: The Intermediate Role of Satisfaction & Words of Mouth (Empirical Evidence in Ho Chi Minh City, Vietnam).

Cited by 8 publications

References 0 publications

Examining the Borobudur temple’s affective image, cognitive image, and visitor satisfaction in predicting revisit intention

Examining the Borobudur temple’s affective image, cognitive image, and visitor satisfaction in predicting revisit intention

The Role of Brand Love and Co-Creation on Word-of-Mouth Communication inBrand love and the Telecommunication Sector of Pakistan: Mediation of Brand Association and Brand Loyalty

Push and Pull Perspectives: Travel Motivation to Coastal Tourism in Case of Redang Island

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