Examining the Borobudur temple’s affective image, cognitive image, and visitor satisfaction in predicting revisit intention
Ardhana Reswari Masykuri,
Nurbaeti Nurbaeti,
Adhi Trirachmadi Mumin
Abstract:This study examines how affective and cognitive image influence revisitation intentions to Borobudur Temple, with visitor satisfaction as an intervening variable. While previous tourism re- search has predominantly emphasized visitor satisfaction as the primary predictor of revisit intentions, there is limited research on the impact of affective and cognitive image on return intentions, particu- larly at cultural heritage sites in the new normal following the Covid-19 pandemic. Affective image sig- nificantly … Show more
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