The tourism industry plays a large role in the development of many countries, including Malaysia. Unfortunately, the lockdowns caused by the COVID-19 pandemic brought global tourism to a standstill. Though most of the travel curbs have been eased, public health rules still pose challenges to the industry. In the light of the changes in travel preferences among tourists during this unprecedented time, this work sought to gain a better understanding of travel motivation and behaviour in this situation. Since push and pull factors are the most commonly used theory in evaluating tourists’ behaviour, it is utilised in this conceptual paper to investigate the relationship between destination image, tourists’ emotion, satisfaction, and loyalty in the context of Laguna Redang Island Resort. Moreover, tourists’ daily emotional well-being needs to be considered in assessing their travel intention in the post-pandemic situation. The tests for the propositions in the conceptual model of this study revealed that pleasure is an important factor for behavioural intention. The impact of factors was empirically supported by the study. Next, this study presents factors to predict tourists’ loyalty that are useful for future studies. This study also verifies the influence of push factor for tourism consumption on pull factor for destination selection. Plus, in the proposed framework, satisfaction has a mediator role. Overall, the present work contributes to the body of knowledge and provides useful recommendations for tourism authorities.
Seeking enjoyment or pleasure through travelling has been known to reduce stress and improve emotional well-being. However, the prolonged global pandemic and its negative affect have impacted tourists’ travel behaviour and intention. Hence, it is necessary to investigate how and to what extent emotional well-being influences revisit intention. Since studies regarding this topic in the context of island tourism are scarce, the current study extended the TPB model by proposing the influence of positive affect on tourists’ revisit intention to coastal tourism destinations. Moreover, this work explored the moderating role of perceived behavioural control (PBC) on attitude, subjective norms, and behavioural intention. This study enriches the tourism literature related to coastal tourism and tourists’ decision making process. The findings provide useful insights for policy makers and practitioners in the field of the tourism industry and human behaviour.
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