2001
DOI: 10.1097/00001888-200106000-00018
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Effects of a Signature on Rates of Change

Abstract: Signatures appear unimportant to assuring compliance with commitments to change used in CME conferences. A physician's behavior can be expected to change if the specified change is consistent with the physician's beliefs and sense of what is important. The relative influences of components of the commitment-to-change model require further study to determine more clearly their roles in causation and measurement.

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Cited by 34 publications
(9 citation statements)
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“…In addition to enhancing intentions to change, CE programs should elicit commitments to change by having providers explicitly indicate an intention to make a change as a result of an educational activity (e.g., asking providers to indicate whether they would change practice as a result of the CE program). Statements of commitment to change have been advocated to both stimulate and assess the effectiveness of CE programs 37, 48, 52, 53, and might serve to improve the efficacy of the CE program described here. CE programs that include strategies to effectively help providers overcome barriers to managing depression in clinical care are also needed.…”
Section: Discussionmentioning
confidence: 99%
“…In addition to enhancing intentions to change, CE programs should elicit commitments to change by having providers explicitly indicate an intention to make a change as a result of an educational activity (e.g., asking providers to indicate whether they would change practice as a result of the CE program). Statements of commitment to change have been advocated to both stimulate and assess the effectiveness of CE programs 37, 48, 52, 53, and might serve to improve the efficacy of the CE program described here. CE programs that include strategies to effectively help providers overcome barriers to managing depression in clinical care are also needed.…”
Section: Discussionmentioning
confidence: 99%
“…On the other hand, people's professional identities are usually fixed and do not necessarily need priming. This might explain why in Mazmanian et al (2001) a physician's signature had no impact on his/her subsequent behavior. Specifically, physicians were asked to sign a commitment to change to a certain treatment, but their signature did not affect their actual compliance with this commitment.…”
Section: Insights From the Theory Of Affordancesmentioning
confidence: 99%
“…Studies from marketing and higher education document the priming effect of a signature in certain circumstances: the signature reminds people about certain aspects of their self-identity and leads to desired behavioral changes. However, the results from Mazmanian et al (2001) cast doubt on the effectiveness of such a measure in a professional context. No evidence on this issue exists in accounting, and further studies are certainly warranted.…”
Section: Insights From the Theory Of Affordancesmentioning
confidence: 99%
“…For example, commitment-to-change statements were found to have some impact on the effectiveness of CME. In CME, participants’ expression of the intent to change was more likely to result in a change in practice behavior [9,10]. …”
Section: Discussionmentioning
confidence: 99%