Effectiveness of Shopee Television Advertising Themed "Super Goyang Shopee" in Jakarta Society

Andry, Johanes Fernandes; Prayogo, Tonny Ilham; Wijaya, Rakkha Leonardi; Kantona, Yohanes

doi:10.25139/inform.v4i1.1420

Cited by 5 publications

(5 citation statements)

References 5 publications

(5 reference statements)

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Hypothesis testing was performed by testing the structural model, which included path coefficient values and their t-values. The coefficient tested is said to be significant if the t-values are ≥1.96 [52]. The hypothesis was accepted if the p-values were <0.05 or the t-values were >1.96 (|z| > 1.96) [52].…”

Section: The Structural Model Testmentioning

confidence: 99%

See 1 more Smart Citation

Digital Communication Innovation of Food Waste Using the AISAS Approach: Evidence from Indonesian Adolescents

Yuliati,

Simanjuntak

2024

Sustainability

View full text Add to dashboard Cite

The Attention, Interest, Search, Action, and Share (AISAS) model describes consumer behavior in the era of the Internet and technological advances. This study aimed to analyze the effects of attention, interest, information seeking, and action on knowledge sharing on the issue of food waste. The respondents in this study were 302 students aged between 16 and 25 years across 11 universities in Indonesia, who were either members of a food waste community or not. Respondents were selected using the voluntary sampling method. Data were collected using an online self-administered questionnaire, and analyzed using structural equation modeling through the LISREL 8.80 software. The results of this study reinforce the theory of the AISAS model, which sometimes operates linearly. Our findings revealed that attention had a direct effect on interest and information search; interest had a direct effect on information search and action; information search had a direct effect on knowledge sharing; and actions had a direct effect on knowledge sharing. Suggested government measures include providing advertisements related to food waste that incorporate designs, sounds, visuals, and content to reflect emerging trends. Communities need to increase awareness to reduce food waste through concrete actions or knowledge sharing to rouse public interest.

show abstract

Section: The Structural Model Testmentioning

confidence: 99%

“…The coefficient tested is said to be significant if the t-values are ≥1.96 [52]. The hypothesis was accepted if the p-values were <0.05 or the t-values were >1.96 (|z| > 1.96) [52]. The results of the structural model test are presented in Table 7.…”

Section: The Structural Model Testmentioning

confidence: 99%

Digital Communication Innovation of Food Waste Using the AISAS Approach: Evidence from Indonesian Adolescents

Yuliati,

Simanjuntak

2024

Sustainability

View full text Add to dashboard Cite

show abstract

“…Komunikasi pemasaran yang dilakukan PT ABA untuk menumbuhkan kesadaran merek salah satunya dilakukan melalui media sosial Instagram. Komunikasi pemasaran atau periklanan yang efektif adalah komunikasi yang mampu menjadikan masyarakat sebagai konsumen melalui beberapa tahapan respon, mulai dari kesadaran hingga tindakan nyata pembelian (Andry et al, 2019). Metode Customer Response Index dimulai dari awareness (kesadaran) pada tahap awal, diketahui pada gambar 2, sebanyak 89,67% responden aware atau sadar, mengenal, dan meningat merek Ladang Lima, sedangkan 10,33% responden menyatakan unaware atau tidak sadar akan merek Ladang Lima.…”

Section: Hasil Dan Pembahasanunclassified

Efektivitas Komunikasi Pemasaran Melalui Media Sosial untuk Menumbuhkan Kesadaran Merek Ladang Lima

Rani

Winarno

Priyanto

2021

mul. AGRI-TEK. mul. ind. ilmu. ilmu. ind

View full text Add to dashboard Cite

The purpose of this study is to analyze the marketing communications that have been carried out by PT ABA through social media to raise awareness of the Ladang Lima brand. The object of this research is Ladang Lima Instagram, with the sample being Ladang Lima Instagram followers. The research method used is descryptive quantitative with the Customer Response Index (CRI). The result of this research is the marketing communication carried out by the company through social media Instagram has been effective in growing brand awareness, with a CRI value of 43.25%, this is also supported through analysis of brand awareness at the top of the mind level, the first healthy food brand mentioned by the respondent with the most answers was Ladang Lima. PT ABA lost the most consumer responses in the intention to action stage on the CRI hierarchy of 20.67%, meaning that after seeing marketing communications through Ladang Lima's Instagram, many respondents had the intention to buy Ladang Lima products, but did not actually take the purchase action.

show abstract

“…Android ialah perangkat mobile yang dijadikan sebuah operasi sistem yang biasanya memiliki virtual machine dan beberapa aplikasi utama. Android adalah bagian perubahan dari kernel Linux [9].…”

Section: Teori Dasarunclassified

Game Edukasi pada Mata Pelajaran Dasar Listrik dan Elektronika Berbasis Android

Badruzzaman

Aribowo

Desmira

2020

protk

View full text Add to dashboard Cite

Motivation for studetns in learning is due to the lack of attractive interactive learning media that makes students easy to underatand the material in class so that students have difficulty understanding the material presented by the teacher. The purpose of the study is to develop educational games as media on basic subjects of electricity and electronics and proxy tests on learning media based on student responses. The subjects of this study is an X class of electrical engineering at SMK public school of 4 serang cities of 21 people as responders. Research and development (R&D) and use the waterfall model as a stage for developing the software. The development model consists of 5 stages, whoch are (1) analyses and rems, (2) system design and software, (3) implementation and testing of units, (4) integration and testing of system, (5) operations and maintenance. Studies show that an average value of 48,8 from student responses. Where as the results of the material worthiness show an average value of 51,7 with a range of scores x ≥ 45 "most appropriate", 45 > x ≥ 37,5 "appropriate" and x < 30 "not appropriate". Based on the research that has been done, it can be concluded that android based educational games are based on basic subjects of electricity and electronics can be made into interactive learning media in the classroom with the "Most Appropriate" category of student responses as well as material tests and media.

show abstract

Effectiveness of Shopee Television Advertising Themed "Super Goyang Shopee" in Jakarta Society

Cited by 5 publications

References 5 publications

Digital Communication Innovation of Food Waste Using the AISAS Approach: Evidence from Indonesian Adolescents

Digital Communication Innovation of Food Waste Using the AISAS Approach: Evidence from Indonesian Adolescents

Efektivitas Komunikasi Pemasaran Melalui Media Sosial untuk Menumbuhkan Kesadaran Merek Ladang Lima

Game Edukasi pada Mata Pelajaran Dasar Listrik dan Elektronika Berbasis Android

Contact Info

Product

Resources

About