“…Researchers have used an array of research methods, such as case study research (e.g., Bititci et al, 2006;Kolehmainen, 2010), survey research (e.g., Burney and Widener, 2007;Cheng et al, 2007;De Waal et al, 2009), quasi-experimental research (e.g., Davis and Albright, 2004;Griffith and Neely, 2009), and experimental research (e.g., Salterio, 2000, 2002;Tayler, 2010). Researchers have focused on different levels of analysis.…”