Effect of integration of green constructs and traditional constructs of brand on green purchase intention of customers

Esmaeili, Ahmad; Sepahvand, Akbar; Rostamzadeh, Reza; Jokšienė, Izolda; Antuchevičienė, Jurgita

doi:10.15240/tul/001/2017-3-015

Cited by 10 publications

(17 citation statements)

References 61 publications

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“…[30] Permanent magnets of several shapes and arrangements can be positioned in proximity of the microchannel to generate the desired magnetic fields (~0.5-1 Tesla) and field gradient (hundreds of Tesla/meter) for manipulating cells and microparticles. [31,32] Herein, the required F m is achieved without any external power and their setup is easy compared to other sources of magnetic field. Furthermore, high gradient microscale permanent magnets can be integrated on-chip very close to the microchannel.…”

Section: Sources Of Magnetic Fieldmentioning

confidence: 99%

“…[34] Although electromagnets produce a high magnetic gradient, they yield a low magnetic induction -100 times smaller than that reported by the permanent magnets. [32,35,36] In addition, the design and fabrication processes of the circuitry is complex. [41] The third option for realizing magnetic field gradient in microchannels is by employing soft ferromagnetic microstructures (e. g. nickel, permalloys) and subjecting them to an external magnetic field.…”

Section: Sources Of Magnetic Fieldmentioning

confidence: 99%

See 1 more Smart Citation

Microfluidics Based Magnetophoresis: A Review

Alnaimat¹,

Dagher²,

Mathew³

et al. 2018

The Chemical Record

117

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Magnetophoresis, the manipulation of trajectory of micro-scale entities using magnetic forces, as employed in microfluidic devices is reviewed at length in this article. Magnetophoresis has recently garnered significant interest due to its simplicity, in terms of implementation, as well as cost-effectiveness while being efficient and biocompatible. Theory associated with magnetophoresis is illustrated in this review along with different sources for creating magnetic field gradient commonly employed in microfluidic devices. Additionally, this article reviews the state-of-the-art of magnetophoresis based microfluidic devices, where positive- and negative-magnetophoresis are utilized for manipulation of micro-scale entities (cells and microparticles), employed for operations such as trapping, focusing, separation, and switching of microparticles and cells. The article concludes with a brief outlook of the field of magnetophoresis.

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Section: Sources Of Magnetic Fieldmentioning

confidence: 99%

Section: Sources Of Magnetic Fieldmentioning

confidence: 99%

Microfluidics Based Magnetophoresis: A Review

Alnaimat¹,

Dagher²,

Mathew³

et al. 2018

The Chemical Record

117

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“…The company sees green marketing as the opportunity to build innovative products and technologies that meet customer needs, which gives it a competitive advantage. In the first place, it promotes the direct and tangible benefits provided to the consumer; the second is environmental activity [22].…”

Section: Brand In Green Marketingmentioning

confidence: 99%

Green Marketing as the Source of the Competitive Advantage of the Business

et al. 2017

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Abstract:In this work we focused on summarizing the principles of green marketing and the concepts related to it. The aim of this contribution was to prove the relationship between the implementation of green marketing principles and sustainable competitive company position on the market. In order to prove the relationship between the implementation of green marketing principles and the competitive market position of companies, we used a multiple regression method to reveal the relationship, despite many variables. This was preceded by a factor analysis that helped us to select the main factors of influence. In order to meet this goal, we have drawn from the surveys conducted by PwC (Bratislava, Slovakia), the Automobile Industry Association and the Slovak Automobile Institute to identify key factors and future expected development in the auto industry supplier segment and our marketing research, conducted from December 2015 to February 2016. Based on the results of marketing surveys, research responses and the study of available resources, we concluded that there is no comprehensive green marketing implementation model linking environmental consumer behavior with a link to the company's marketing strategy. The contribution could help the Automotive Industry Union to present requirements to the government and help create incentives for the alternative vehicle market, and our findings could be incorporated into the creation of companies' strategy.

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“…The above-mentioned marketing strategies based on green approach, environmental and social aspects, shape high brand equity, which also determines their competitive advantage compared to brands without such marketing strategies [24][25][26][27][28][29][30][31][32][33][34]. In the case of green brands, 'brand equity' is called 'green brand equity'.…”

Section: Introductionmentioning

confidence: 99%

“…For the first time, GBE was defined in 2010 as a set of brand assets and liabilities related to the environmental commitments and green concerns associated with a brand, its name, and its symbol that enhance or detract from the value delivered by a product or service [76]. This definition has been referred to in many publications [24][25][26][27][28][29][30][31][32][33][34], it has also become the basis for modifications and new terms [77,78]. For example, it has been pointed out that GBE is a set of brand assets and liabilities about environmental, social, and economic concerns and eco-friendly commitments that are associated with a brand and increase or decrease the value offered by the brand product or service [77].…”

Section: Introductionmentioning

confidence: 99%

Green Brand Equity—Empirical Experience from a Systematic Literature Review

et al. 2021

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Our study aims to analyze factors determining the green brand equity (GBE) based on a systematic literature review (SLR) according to the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) statement. We posed 3 research questions and searched five databases (Scopus, Web of Sciences, Google Scholar, EBSCO, and Elsevier) for studies containing the term ‘green brand equity’ and the combination of two terms: ‘brand equity’ and ‘green’. Additionally, the backward and forward snowballing methods were applied. In our SLR, we included empirical studies published between 2006 and 2021 as peer-reviewed papers in English. Exclusion criteria included studies with theoretical models, studies describing brand equity not related to GBE, Ph.D. thesis, short reports, workshop papers, practice guidelines, book chapters, reviews, and conference publications. Finally, 33 articles were analyzed as part of the SLR in two fields: general information (authorship, year of publication, type of study, research country or location, sample size, and product categories), and research specifications (factors or variables, number and type of hypotheses, scale or measurement items, type of statistical analysis, and selected indicators of statistical methods). Image, trust, value, satisfaction, and loyalty appeared to be the most studied determinants of GBE. Less frequently analyzed were quality, awareness, attributes, particular promotional activities, and the fact of purchase. The results obtained are important in practical terms, showing what to consider when creating GBE in different categories of products and services.

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Effect of integration of green constructs and traditional constructs of brand on green purchase intention of customers

Cited by 10 publications

References 61 publications

Microfluidics Based Magnetophoresis: A Review

Microfluidics Based Magnetophoresis: A Review

Green Marketing as the Source of the Competitive Advantage of the Business

Green Brand Equity—Empirical Experience from a Systematic Literature Review

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