Effect of halal management system certified awareness on consumer purchase intention

Abstract

This study aimed to measure the effect of attitude, subjective norm and perceived behavioral control on purchase behavior of consumers in Tangerang which are mediated by purchase intention and moderated by halal awareness. Data collection was done by simple random sampling to the 510 population of working consumers. The returned and valid questionnaire results were 311 samples. Data processing was used in the SEM method with SmartPLS 3.0 software. The results of this study concluded that attitude, subjective norm and perceived behavioral control have a significant effect on purchase intention. Meanwhile, purchase intention has a significant effect on working student purchase behavior, and halal awareness moderated effect of purchase intention on purchase behavior.

The Effect of SNI 6729 : 2016 on Organic Vegetables Purchase Intention and Purchase Behavior (Case Study : PT Rumah Roti Indonesia)

“…The results of the relationship between the attitude variable and buying interest are different from the research of Soebahar et al [17], which states that attitudes have a significant effect on buying interest in halal-certified products. If Soebahar et al [17] stated that the more positive a person's attitude towards eating would increase interest in buying a halal product, in this study, even though someone has a positive attitude towards certified organic vegetable, it would not increase interest in buying organic vegetables (see Table 7). Subjective norms also significantly influence the intention to buy certified organic vegetables.…”

“…With consumers' positive attitudes towards organic food, the health concerns of traditionally produced foods are at the forefront [10]. The better one's attitude towards a behavior, the stronger one's interest in performing the behavior [17]. Sahir et al [12] and Wang et al [15] found that attitudes affect a consumer's purchase intention.…”

“…Perceived behavioral control has two dimensions: the level of control and the belief that a person is unable to perform the behavior. The individual's beliefs determine the strength of situational and internal factors that drive behavioral performance [17]. In theory, perceived behavioral control must occur before interest is formed.…”

“…Consumers perceive organic food as more environmentally friendly, safe, and having health benefits that lead to purchasing [20]. Based on the description above, the hypothesis of this research is: H5: Purchase intention has a significant on the purchase behavior of certified organic vegetables Awareness is knowledge or understanding of a certain subject or situation [17]. A certification label indicating that a product complies with standards has been verified [22].…”

“…Perceived behavioral control is caused by the many supporting factors of certified organic vegetables. So the more supporting factors person has to buy certified products, the greater the interest in buying certified food products [17].…”