Abstract:At a time when the people's increasing demand for organic vegetables can be an opportunity for PT Rumah Roti Indonesia to expand its market beyond the scope of PT Rumah Roti Indonesia. Organic certification is one way to expand the market. The aim of this study is analyze the effect of SNI 6729: 2016 certification on purchase intention and purchase behavior of organic vegetables in Indonesia so that PT Rumah Roti can take the right decision. To see the effect of SNI 6729 : 2016, this study uses the Theory of P… Show more
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