Effect of EWOM on Revisit Intention: Attitude and Destination Image as Mediation Variables (Study in Pasaman Regency Tourism Destinations)

Harahap, Musaddad; Dwita, Vidyarini

doi:10.2991/aebmr.k.201126.067

Cited by 9 publications

(19 citation statements)

References 15 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This shows that online comments or reviews given by tourists have formed the halal destination image. The same results were obtained from Andriani et al (2019); Farzin & Fattahi (2018); Harahap & Dwita (2020) which stated that e-WOM has a positive and significant influence on the destination image. Martini et al (2022) investigated the influence of e-WOM and WOM on shopping business tourist destinations and found that both e-WOM and WOM have a significant influence on tourist destinations.…”

Section: Discussionsupporting

confidence: 85%

“…Andriani et al (2019) also stated that e-WOM has a positive and significant influence on visit intention. The same results were presented by Abubakar et al (2017); Harahap & Dwita (2020); Riyadi & Nurmahdi (2022) who stated that e-WOM has an effect on revisit intention. Thus, a hypothesis can be formulated as follows: H2: e-WOM has a direct effect on revisit intention.…”

Section: E-wom and Revisit Intentionsupporting

confidence: 80%

“…Martini et al (2022) investigated the influence of e-WOM and WOM on shopping business tourist destinations and found that both e-WOM and WOM have a significant influence on tourist destinations. Farzin & Fattahi (2018); Harahap & Dwita (2020) found that e-WOM has a positive and significant influence on the image of the destination. Thus, a hypothesis can be formulated as follows: H1: e-WOM has a direct effect on the halal destination image…”

Section: Revisit Intentionmentioning

confidence: 98%

“…Travelers will use e-WOM as an additional source of information . Tourists who feel good during their visit will give positive comments and generate interest in revisiting (Abubakar et al, 2017;Harahap & Dwita, 2020;Riyadi & Nurmahdi, 2022).…”

Section: Introduction *mentioning

confidence: 99%

See 3 more Smart Citations

Halal Destination Image, Electronic Word of Mouth (e-WOM), and Revisit Intention at Tourist Destinations in Sumenep Regency

Chrismardani

Arief²

2022

Quant. Econ. Manag. Stud.

View full text Add to dashboard Cite

It is still rare for research to include the concept of halal tourism in measuring the destination image and using the halal destination image as a function of the revisit intention. By looking at the importance of measuring revisit intention as part of tourism marketing, this study aims to analyze: (1) the direct effect of e-WOM on the halal destination image; (2) the direct effect of e-WOM on revisit intention; (3) the direct effect of the halal destination image on the revisit intention; and (4) the indirect effect of e-WOM on the revisit intention, through the halal destination image. The study was conducted on 100 tourists who has visited and seen social media of tourist destinations in Sumenep Regency. Data analysis was performed with Path Analysis. From the analysis, the results obtained that e-WOM has a direct effect on the halal destination image. The halal destination image has a direct effect on the revisit intention at tourist destinations in Sumenep Regency, and the halal destination image mediates the indirect effect of e-WOM on the revisit intention.

show abstract

Section: Discussionsupporting

confidence: 85%

Section: E-wom and Revisit Intentionsupporting

confidence: 80%

Section: Revisit Intentionmentioning

confidence: 98%

Section: Introduction *mentioning

confidence: 99%

See 2 more Smart Citations

Halal Destination Image, Electronic Word of Mouth (e-WOM), and Revisit Intention at Tourist Destinations in Sumenep Regency

Chrismardani

Arief²

2022

Quant. Econ. Manag. Stud.

View full text Add to dashboard Cite

show abstract

“…Implementation of appropriate marketing, communication, and positive talks often creates a suitable destination image that attracts tourists to a particular country. Besides, advancements in technology make it possible for a country to modify its image destination across different tourist experience phases (Harahap & Dwita, 2020). After touring a given destination, the place's image may negatively or positively influence tourists, depending on their trip experience.…”

Section: Introductionmentioning

confidence: 99%

Factors to Enhance Tourist’s Ecotourism Loyalty, an Empirical Study in Viet Nam

Hoang¹,

Tučková²,

Huy³

et al. 2021

WEB

View full text Add to dashboard Cite

In order to fulfill the gaps in the literature, this research aims to develop and test a model for tourist's ecotourism loyalty and eWOM. This research is different from the previous research since the research model integrates the expectation confirmation theory and the theory of planned behavior. Accordingly, this study contributes to the literature by creating the possibility to explore how tourist's ecotourism loyalty and eWOM are greatly influenced by tourism experience, which aligns with previous research findings. This research will emphasize the tourist's ecotourism satisfaction and personal behavior intentions. Therefore, this study is the first of its kind to the study's theoretical contribution through a model to enhance understanding of tourist's ecotourism loyalty and eWOM in Vietnam. The research findings tell us that developing entertainment services, fun learning, and emotional experience influenced tourists' ecotourism loyalty and eWOM in Vietnam. The government agencies and ecotourism managers should also emphasize these factors when implementing strategies and policies to enhance ecotourism.

show abstract

The Mediating Effects of Brand Love on Revisit Interest a Meta Analysis

Wijaya,

Giantari,

Sukaatmadja

et al. 2024

jrbm

View full text Add to dashboard Cite

Research on Brand Love has an important influence on interest in returning visits, and reveals various benefits for tourist attraction managers. This study aims to collect empirical evidence about the effectiveness of Brand Love in attracting tourists. A meta-analysis method, with calculated the effect size 33 publications from the results of the study between 2019-2023. The results show that Brand Love mediation in attracting tourists has a positive and high influence on return visits to a tourist attraction. Based on the analysis of mediator variables related to instructional characteristics, there were significant differences in the variables of the type of visit, the characteristics of tourists, and the type of Brand Love. However, moderator variables related to methodological characteristics did not have a significant moderating influence on revisiting interest. This research contributes to marketing management, in winning the interest of tourists to revisit a tourist spot through the role of brand love.

show abstract

Effect of EWOM on Revisit Intention: Attitude and Destination Image as Mediation Variables (Study in Pasaman Regency Tourism Destinations)

Cited by 9 publications

References 15 publications

Halal Destination Image, Electronic Word of Mouth (e-WOM), and Revisit Intention at Tourist Destinations in Sumenep Regency

Halal Destination Image, Electronic Word of Mouth (e-WOM), and Revisit Intention at Tourist Destinations in Sumenep Regency

Factors to Enhance Tourist’s Ecotourism Loyalty, an Empirical Study in Viet Nam

The Mediating Effects of Brand Love on Revisit Interest a Meta Analysis

Contact Info

Product

Resources

About