Social media marketing merupakan variasi alat pemasaran yang dapat digunakan secara mudah dan tidak berbiaya, bila dibandingkan dengan alat pemasaran lainnya. Dengan biaya yang lebih rendah daripada alat pemasaran yang lain, UMKM cenderung cocok menggunakan metode social media marketing untuk memperkenalkan produknya, membangun hubungan dengan pelanggan dan memperkuat merk nya. Pada kenyatannya, hanya 30% usaha di Indonesia yang menggunakan instrument digital, sehingga dibutuhkan lebih banyak riset untuk mengeksplorasi perspektif dari perusahaan, terutama dalam memahami penghalang atau penghambat dalam penggunaan social media marketing. Tujuan dari riset ini adalah mendeskripsikan konsep social media marketing, penggunaan social media sebagai sarana promosi untuk UMKM, dampak dan tantangan dihadapi oleh UMKM dalam penggunaan social media. Merencanakan untuk menggunakan social media sebagai alat pemasaran yang kompetitif, memerlukan isi pesan yang dapat menarik perhatian pelanggan. Selain itu, juga dibutuhkan ketulusan, perhatian dan respon dengan cepat dalam berkomunikasi dengan pelanggan target. Tantangan dalam penggunaan social media marketing oleh UMKM yang meliputi factor internal dan eksternal, merupakan hal yang harus dihadapi dan diantisipasi agar mencapai keberhasilan dalam social media marketing.
This study aims to see the effect of the halal lifestyle, the halal label, and the price of MS Glow’s product on the purchase decision of students of Trunojoyo Madura University from 2017 to 2020. Sampling in this study used accidental sampling with a total of 100 respondent, and analyzed using multiple linear regressions analysis. Based on the partial analysis, the result show, that each variables (halal lifestlye, halal label and price) has a significant effect on the purchase decision of MS Glow of the students of Trunojoyo Madura University.
It is still rare for research to include the concept of halal tourism in measuring the destination image and using the halal destination image as a function of the revisit intention. By looking at the importance of measuring revisit intention as part of tourism marketing, this study aims to analyze: (1) the direct effect of e-WOM on the halal destination image; (2) the direct effect of e-WOM on revisit intention; (3) the direct effect of the halal destination image on the revisit intention; and (4) the indirect effect of e-WOM on the revisit intention, through the halal destination image. The study was conducted on 100 tourists who has visited and seen social media of tourist destinations in Sumenep Regency. Data analysis was performed with Path Analysis. From the analysis, the results obtained that e-WOM has a direct effect on the halal destination image. The halal destination image has a direct effect on the revisit intention at tourist destinations in Sumenep Regency, and the halal destination image mediates the indirect effect of e-WOM on the revisit intention.
<p>One of the interesting things studied from Kabupaten Bangkalan is the aspect of employment, especially based on formal and informal sector. Based on the formal sector workers who belong to the category of workers / workers and tried to be assisted by permanent workers / workers paid up to 76 percent, and informal workers are who try their own, trying to be assisted by temporary workers, free workers in agriculture, free workers in non-paid to reach 24 percent. Other important findings indicate that there is no significant difference in the total income of workers in the formal and formal sectors, which is an average of Rp 76,184, and it turns out that Bangkalan regency has not been the target of workers migration from the surrounding area.</p><p> </p>
Madura Island has long been known as a salt island. Alt hough there are many tourist destinat ions in Madura, no one hasutilized and developed salt as an ecotourism potent ial. Throughsalt ecotourism, it is expected to be a solution to some of theproblems associated with salt, especially to improve the welfareof salt farmers. The purpose of this study was to determine theconcept of salt ecotourism development through the triple helixapproach on Madura Island. This type of research is induct iveanalysis by collect ing, compiling and describing various actualdata, documents and informat ion. The data that has beenobtained is then analyzed by descriptive analysis method. Theresults showed that the potential for salt cult ivation in fourdistricts in Madura namely Bangkalan, Sampang, Pamekasanand Sumenep can be used as an opportunit y to develop attractivetourism through the concept of salt ecotourism. This is becauseMadura's land could meet five basic principles of ecotourismdevelopment in Indonesia, namely the principles ofconservation, educat ion, tourism, economy, and participat ion oflocal communit ies. Salt ecotourism requires collaboration fromacademics, businesses represented by groups of salt farmers, andthe government. These three actors, called triple helix, havedifferent roles in order to develop salt ecotourism starting fromplanning, utilizat ion and control.
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