Current study describes the structural and magnetic properties of Ba0.9Sm0.1Fe12-xAlxO19 (x=0.0, 0.5, 1.0, 2.0, 3.0) M-type hexaferrites. Conventional ceramic route was implied to prepare all the nominal samples. Morphological analysis suggested the non-presence of secondary phases as well as formation of the hexaferrites material. X-ray Diffraction technique was used for structural analysis from which microstructural parameters are calculated and discussed. Magnetic properties are measured at room temperature. The saturation magnetization (Ms) and coercivity (Hc) values shows a cyclic and converse trend for synthesized samples. Firstly, a decrease in Ms and increase in Hc was observed up to intermediate dopant incorporation, and becomes converse for higher doping levels. The maximum coercivity and minimum magnetization is observed for Ba0.9Sm0.1Fe11Al1O19. The c/a and Mr/Ms ratio suggest the formation of perfect M-type hexaferrites. This work suggests that synthesized material is a good option for magnetic applications e.g., transformer and inductor cores, microwave devices, recording heads, and magnetic shielding.