Education and Business as a key topics at the Instagram posts in the area of Gamification

Pilař, Ladislav; Moulis, Pavel; Pitrová, Jana; Bouda, Petr; Gresham, George; Balcarová, Tereza; Rojík, Stanislav

doi:10.7160/eriesj.2019.120103

Cited by 16 publications

(15 citation statements)

References 31 publications

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“…A similar phenomenon has been reported for farmers' markets, with a value of 0.221 [42], and for organic food, with a value of 0.303 [41]. On the contrary, the area of gamification shows traits of a polarized network, with a value of 0.506 [96], which is similar to the field of communication analysis in politics [97].…”

Section: Resultssupporting

confidence: 75%

Twitter Analysis of Global Communication in the Field of Sustainability

et al. 2019

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The increasing popularity of social media worldwide provides us with an opportunity to understand social, cultural, and environmental issues about people’s perception of sustainability. The article aims at identifying the main topics of communication related to hashtag # sustainability based on a communication analysis on the Twitter network. We investigated the perception of sustainability using data from 414,926 Twitter interactions by 223,476 users worldwide. The data were recorded between April 17, 2018 and July 12, 2019. We identified Innovation, Environment, Climate Change, Corporate Social Responsibility, Technology, and Energy as key hashtags in the field of sustainability. In conjunction with this, we identified the six following communities: (1) Environmental Sustainability, (2) Sustainability Awareness, (3) Renewable Energy and Climate Change, (4) Innovative Technology, (5) Green Architecture, and (6) Food Sustainability. The usage of these communities is applicable in marketing communication as well as in the Corporate Social Responsibility activities of the given companies. The results of the analysis give the organizations a possible direction for their sustainable business model improvement via the contribution of society´s voice.

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Section: Resultssupporting

confidence: 75%

Twitter Analysis of Global Communication in the Field of Sustainability

et al. 2019

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“…Finally, some limitations of our study deserve attention. First of all, like other social media analyses, this study focuses only on one social network [ 8 , 9 , 68 , 77 , 78 , 112 ] and on English keywords. Twitter is specific to a maximum message limit of 280 characters and also focuses on text.…”

Section: Resultsmentioning

confidence: 99%

“…For example, emphasize that the food I put on social media is vegan through the hashtag #vegan. This procedure has already been used in research focusing on farmers’ markets [ 8 ], organic foods [ 9 ], sustainability [ 77 ], gamification [ 78 ], and corporate social responsibility [ 79 ]. The data analysis process consisted of five steps, as follows: The Twitter API [ 80 ] was used to obtain messages (Tweets) from communications on the social network Twitter.…”

Section: Methodsmentioning

confidence: 99%

Healthy Food on the Twitter Social Network: Vegan, Homemade, and Organic Food

Pilař

Stanislavská

Kvasnička

2021

IJERPH

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Online social networks have become an everyday aspect of many people’s lives. Users spend more and more time on these platforms and, through their interactions on social media platforms, they create active and passive digital footprints. These data have a strong potential in many research areas; indeed, understanding people’s communication on social media is essential for understanding their attitudes, experiences, behaviors and values. Researchers have found that the use of social networking sites impacts eating behavior; thus, analyzing social network data is important for understanding the meaning behind expressions used in the context of healthy food. This study performed a communication analysis of data from the social network Twitter, which included 666,178 messages posted by 168,134 individual users. These data comprised all tweets that used the #healthyfood hashtag between 2019 and 2020 on Twitter. The results revealed that users most commonly associate healthy food with a healthy lifestyle, diet, and fitness. Foods associated with this hashtag were vegan, homemade, and organic. Given that people change their behavior according to other people’s behavior on social networks, these data could be used to identify current and future associations with current and future perceptions of healthy food characteristics.

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“…The concept then underwent significant development and received far more attention in the second half of the 20th century [6][7][8], during which time it reached the forefront of the interests of political organisations including the Committee for Economic Development [9], the World Business Council for Sustainable Development [10] and the United Nations Global Compact [11]. In Europe, the concept of CSR stems from the triple bottom line theory (3BL), which is based on the idea that an enterprise bears economic, social and environmental responsibility for its activities [12]; 3BL has also been referred to as the three Ps (people, planet and and gamification [53]. We aimed to characterize the perception of CSR in developing and developed countries using 113,638 interactions of 38,590 users on Instagram.…”

Section: Introductionmentioning

confidence: 99%

Corporate Social Responsibility and Social Media: Comparison between Developing and Developed Countries

et al. 2020

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Social media allow companies to engage with their interest groups, thus enabling them to solidify corporate social responsibility (CSR) policies. The concept of CSR is now well-established for companies in Western countries, and CSR is becoming an increasingly popular topic in developing countries. This study investigated differences in the perception of the term ‘CSR’ on Instagram between developing and developed countries. We analysed 113,628 Instagram messages from 38,590 unique users worldwide. The data were recorded between 19 November 2017 and 11 December 2018. In both developed and developing countries, charity and social good were common features. On the contrary, a difference was identified in the area of sustainability, which is an important part of communication in developed countries, and the area of education, which is an important part of communication in developing countries. Community analysis revealed four dominant communities in developed countries: (1) philanthropic responsibility, (2) environmental sustainability, (3) pleasure from working and (4) start-ups with CSR; and three in developing countries: (1) social and environmental responsibility, (2) philanthropic responsibility and (3) reputation management. These results could facilitate the strategic management of CSR to adapt communication to local environments and company contexts. Our findings could allow managers to focus CSR activities on relevant issues in developing countries and thus differentiate their CSR communication from competing organizations.

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Education and Business as a key topics at the Instagram posts in the area of Gamification

Cited by 16 publications

References 31 publications

Twitter Analysis of Global Communication in the Field of Sustainability

Twitter Analysis of Global Communication in the Field of Sustainability

Healthy Food on the Twitter Social Network: Vegan, Homemade, and Organic Food

Corporate Social Responsibility and Social Media: Comparison between Developing and Developed Countries

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