Corporate Social Responsibility and Social Media: Comparison between Developing and Developed Countries

Abstract

Social media allow companies to engage with their interest groups, thus enabling them to solidify corporate social responsibility (CSR) policies. The concept of CSR is now well-established for companies in Western countries, and CSR is becoming an increasingly popular topic in developing countries. This study investigated differences in the perception of the term ‘CSR’ on Instagram between developing and developed countries. We analysed 113,628 Instagram messages from 38,590 unique users worldwide. The data were recorded between 19 November 2017 and 11 December 2018. In both developed and developing countries, charity and social good were common features. On the contrary, a difference was identified in the area of sustainability, which is an important part of communication in developed countries, and the area of education, which is an important part of communication in developing countries. Community analysis revealed four dominant communities in developed countries: (1) philanthropic responsibility, (2) environmental sustainability, (3) pleasure from working and (4) start-ups with CSR; and three in developing countries: (1) social and environmental responsibility, (2) philanthropic responsibility and (3) reputation management. These results could facilitate the strategic management of CSR to adapt communication to local environments and company contexts. Our findings could allow managers to focus CSR activities on relevant issues in developing countries and thus differentiate their CSR communication from competing organizations.

Corporate Social Responsibility Strategies in Spanish Electric Cooperatives. Analysis of Stakeholder Engagement

“…Organizations use various formats to translate their CSR results into a report, mainly the annual memoir (or sustainability report) and the social balance resulting from the standard compliance audit. Through corporate websites, social networks, and multimedia platforms, cooperative organizations generate content for their stakeholders [78,79] as an extension of the information included in their annual reports and balances.…”

Impact of Green Training on Environmental Performance through Mediating Role of Competencies and Motivation

“…The establishment was not for SMEs and this relationship has not been analyzed in the context of Malaysia. Developed and developing countries both differ in their culture and economic conditions [23]. This study is an opportunity for researchers to identify the contrasting conditions related to GHRM practices and organizational environmental management policies in Malaysian public and private universities.…”

Data mining and knowledge discovery in databases for urban solid waste management: A scientific literature review

“…Despite the divergence among some authors, in this review, the approach presented by Fayyad et al (1996) was considered. In this method, KDD is approached as a process composed of a sequence of activities, which are: Selection -defines and clarifies the context and purpose of the project to properly carry out data collection; Pre-processing -identifies and treats inconsistencies (such as incomplete records, incorrect values and inconsistent data); Transformation -uses techniques to optimize the performance of the model in the DM stage (such as generalization of attributes, discretization of variables and normalization); DM -consists of the application of data discovery and analysis algorithms that build models on the data and Analysis/Assimilation -performs the model validation through the application of performance and quality measures (such as accuracy, error and confidence) (Fayyad et al, 1996;Kvasničková-Stanislavská et al, 2020;Leary et al, 2020).…”