Twitter Analysis of Global Communication in the Field of Sustainability

Pilař, Ladislav; Stanislavská, Lucie Kvasničková; Pitrová, Jana; Krejčí, Igor; Tichá, Ivana; Chalupová, Martina

doi:10.3390/su11246958

Cited by 66 publications

(76 citation statements)

References 111 publications

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“…Finally, some limitations of our study deserve attention. First of all, like other social media analyses, this study focuses only on one social network [ 8 , 9 , 68 , 77 , 78 , 112 ] and on English keywords. Twitter is specific to a maximum message limit of 280 characters and also focuses on text.…”

Section: Resultsmentioning

confidence: 99%

“…For example, emphasize that the food I put on social media is vegan through the hashtag #vegan. This procedure has already been used in research focusing on farmers’ markets [ 8 ], organic foods [ 9 ], sustainability [ 77 ], gamification [ 78 ], and corporate social responsibility [ 79 ]. The data analysis process consisted of five steps, as follows: The Twitter API [ 80 ] was used to obtain messages (Tweets) from communications on the social network Twitter.…”

Section: Methodsmentioning

confidence: 99%

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Healthy Food on the Twitter Social Network: Vegan, Homemade, and Organic Food

Pilař

Stanislavská

Kvasnička

2021

IJERPH

Self Cite

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Online social networks have become an everyday aspect of many people’s lives. Users spend more and more time on these platforms and, through their interactions on social media platforms, they create active and passive digital footprints. These data have a strong potential in many research areas; indeed, understanding people’s communication on social media is essential for understanding their attitudes, experiences, behaviors and values. Researchers have found that the use of social networking sites impacts eating behavior; thus, analyzing social network data is important for understanding the meaning behind expressions used in the context of healthy food. This study performed a communication analysis of data from the social network Twitter, which included 666,178 messages posted by 168,134 individual users. These data comprised all tweets that used the #healthyfood hashtag between 2019 and 2020 on Twitter. The results revealed that users most commonly associate healthy food with a healthy lifestyle, diet, and fitness. Foods associated with this hashtag were vegan, homemade, and organic. Given that people change their behavior according to other people’s behavior on social networks, these data could be used to identify current and future associations with current and future perceptions of healthy food characteristics.

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Section: Resultsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Healthy Food on the Twitter Social Network: Vegan, Homemade, and Organic Food

Pilař

Stanislavská

Kvasnička

2021

IJERPH

Self Cite

View full text Add to dashboard Cite

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“…The collection of the opinions took place on Twitter, which is a social media microblogging characterized by 330,000,000 monthly active users, of which 63% are between 35 and 65 [48]. Twitter is therefore one of the most popular social media platforms in which users from all over the world discuss about popular topics related to major social and environmental issues, such as innovation, environment, corporate social responsibility, technology and energy [49,50].…”

Section: Methodsmentioning

confidence: 99%

Teleworking as an Eco-Innovation for Sustainable Development: Assessing Collective Perceptions during COVID-19

Loia

Adinolfi

2021

Sustainability

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Due to the spread of COVID-19, new challenges and opportunities for business innovation have emerged, including the way work is organized and designed. In particular, pandemic created the conditions for the most extensive mass teleworking experiment in history. While there is a wide literature on the effects of teleworking as a business innovation, mainly from an environmental perspective, there are few studies investigating the public perceptions regarding teleworking and, in particular, studies that draw from social media analyses. Based on these considerations, a big data analysis has been carried out in order to frame the public perceptions about teleworking on Twitter. The six-months sentiment analysis of about 11,000 tweets shows that the ecological value of telework is not perceived by people; surprisingly, in a pandemic context of growing ecological concern, there is no significant evidence of environmental awareness in relation to teleworking. However, the positive and negative concepts which emerge in relation to teleworking and similar terms can be assimilated to the benefits and pitfalls highlighted in the literature, which are related to economic or social sustainability. This has important implications for practice in organizations employing teleworking, which are highlighted in the conclusion, together with the limitations and future research avenues.

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“…Ref. [9] indicates that the evolution of social media in recent years shows that these new media forms were created not only to inform and exchange knowledge but also to achieve a change in social habits as a contribution to the progress of sustainable development. Hence, social media are deemed an essential communication tool for sustainable development [10][11][12] and for the promotion of behaviors Sustainability 2021, 13, 6696 2 of 15 conducive to sustainability [13].…”

Section: Introductionmentioning

confidence: 99%

On the Identification of the Key Factors for a Successful Use of Twitter as a Medium from a Social Marketing Perspective

et al. 2021

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Public administrations are organizations whose mission is to serve the interests of society by providing efficient and sustainable services. Much of the information received from public administrations uses social media due to their versatility and capacity to reach a large number of citizens. Among them, Twitter is the most widely used, especially to disseminate messages with a high social content. This type of messages falls within the discipline of social marketing. However, when public administrations use Twitter for social marketing communication, it is not known which factors are the most decisive to achieve the social objective for which they are issued. This article provides an answer to this question, using the Analytic Network Process Multicriteria method to determine which factors matter and how they are interrelated when issuing social marketing messages through Twitter. The result of this research reveals that from the 22 factors analyzed, the most influential from a social marketing point of view are the average age of population, the existence of a strategic communication plan, the number of tweets and the average number of tweets per day, the number of followers, retweets and mentions, as well as the efficiency of the account.

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Twitter Analysis of Global Communication in the Field of Sustainability

Cited by 66 publications

References 111 publications

Healthy Food on the Twitter Social Network: Vegan, Homemade, and Organic Food

Healthy Food on the Twitter Social Network: Vegan, Homemade, and Organic Food

Teleworking as an Eco-Innovation for Sustainable Development: Assessing Collective Perceptions during COVID-19

On the Identification of the Key Factors for a Successful Use of Twitter as a Medium from a Social Marketing Perspective

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