Educating high-risk Minnesotans about dietary fats, blood cholesterol, and heart disease

Carson, Catherine A.; Hassel, Craig A

doi:10.1016/0002-8223(94)90168-6

Cited by 11 publications

(6 citation statements)

References 6 publications

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“…Brown and Schrader (1990) indicated that information about cholesterol had a substantial negative eOEect on per capita shell egg consumption in the United States during the eighties. Also Carson and Hassel (1994), M oon (1996), andKinnucan, Xiao, Hsia, andJackson (1997) reported considerable impact of cholesterol± related health informa± tion on meat consumption in the United States. F inally, Smith, van Ravenswaay, and Thompson (1988) reported that negative media coverage following a uid fresh milk contamination incident in Hawaii had a signi cant negative impact on milk purchases.…”

Section: The Impact Of Health Communication On Food Consumption Decismentioning

confidence: 99%

Health Communication and Consumer Behavior on Meat in Belgium: From BSE until Dioxin

Verbeke¹

1999

Journal of Health Communication

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This article focuses on the impact of mass media meat-health information on consumer perception, attitude, and behavior toward fresh meat in Belgium. In a situation similar to that which occurred in most other European countries, Belgian fresh meat consumption fell considerably during 1995-1999. A multitude of messages linking meat consumption to human health risks were reported by mass media. Bovine Spongiform Encephalopathy (BSE) since 1996 and dioxin in 1999 constituted the major issues. Empirical research, conducted in April 1998, revealed the tremendous negative impact of mass media coverage of meat-health issues on consumer risk perception, health concern, and attitude and behavior toward fresh meat. Oppositely, personal communication through butchers had only a small effect on consumer decision-making in this era dominated by alarming meat-health press. Implications are threefold. First, mass media should be aware of its social responsibilities, which include spreading reliable and correct information to the society. This is especially the case as human health risks are involved. Second, the meat industry urgently needs to reorient itself toward quality, safety, and transparency. Finally, future communication dealing with similar crises situations requires cooperation across the meat chain, government, and those who are responsible for public health promotion and communication.

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Section: The Impact Of Health Communication On Food Consumption Decismentioning

confidence: 99%

Health Communication and Consumer Behavior on Meat in Belgium: From BSE until Dioxin

Verbeke¹

1999

Journal of Health Communication

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“…The potential negative impact of media coverage of health issues on fresh meat consumption decisions has been addressed by Eales and Unnevehr (1988), Carson and Hassel (1994), Robenstein and Thurman (1996), Kinnucan et al (1997) and . Particular emphasis is directed to the impact of communication through mass media publicity and fresh meat advertising on consumption decisions.…”

Section: Introductionmentioning

confidence: 99%

A fresh meat almost ideal demand system incorporating negative TV press and advertising impact

Verbeke¹

2001

Agricultural Economics

100

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“…Particular emphasis is directed to the impact of communication through mass media publicity and fresh meat advertising on consumption decisions. The potential negative impact of media coverage of health issues on fresh meat consumption decisions has been addressed by Eales and Unnevehr (1988), Carson and Hassel (1994), Robenstein and Thurman (1996), Kinnucan et al (1997) and . Findings almost unanimously point towards falling meat intake in response to negative press coverage.…”

Section: Introductionmentioning

confidence: 99%

A fresh meat almost ideal demand system incorporating negative TV press and advertising impact

Verbeke

Ward

2001

Agricultural Economics

195

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This paper investigates fresh meat consumption in Belgium during 1995-1998 through the specification of a three-equation almost ideal demand system (AIDS) incorporating a media index of TV coverage and advertising expenditures as explanatory variables. Estimated parameters and elasticity coefficients are plausible and consistent with demand theory. Own-price elasticities are relatively low, indicating a low fresh meat demand sensitivity to price changes over this period which was dominated by mass media reports about the potential health risks associated with meat consumption. The scope of the paper extends beyond the estimation of elasticity coefficients and includes the specification of a media index and simulations that provide insights into the impact of negative press relative to advertising efforts. Specifically, the impact of television publicity is shown to have been particularly negative on beefheal expenditures in favour of porkhixture. This finding corroborates expectations since mass media issues mainly pertained to BSE (mad cow disease) and hormone residues during the investigated period. With relatively little effort being undertaken and with its current strategy, fresh meat advertising is found to have only a minor impact compared with negative press. 0 2001 Elsevier Science B.V. All rights reserved. JEL classification: D 120; L660; M390 (W. Verbeke).' Internal paper reference number is Fi.Agr.Exp.St. R-07706. 0169-5150/01/$ ~ see front matter 0 2001 Elsevier Science B.V. All rights reserved. PI11 SO1 69-5 1 5 0 ( 0 1 ) 0 0 0 9 2 -5

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Educating high-risk Minnesotans about dietary fats, blood cholesterol, and heart disease

Cited by 11 publications

References 6 publications

Health Communication and Consumer Behavior on Meat in Belgium: From BSE until Dioxin

Health Communication and Consumer Behavior on Meat in Belgium: From BSE until Dioxin

A fresh meat almost ideal demand system incorporating negative TV press and advertising impact

A fresh meat almost ideal demand system incorporating negative TV press and advertising impact

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