A fresh meat almost ideal demand system incorporating negative TV press and advertising impact

Verbeke, Wim; Ward, Ruby

doi:10.1111/j.1574-0862.2001.tb00215.x

Cited by 197 publications

(48 citation statements)

References 32 publications

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“…Their results indicate that the contemporaneous effects of health information are greater than the lagged effects, which indicates that the effect of information depletes rapidly and that advertising has a minor effect on demand. Verbeke and Ward [13] reported similar results.…”

Section: Theoretical Overviewsupporting

confidence: 77%

Message Strategy Effects for Risk-Reduction Campaigns during Health Crises

Heiman¹,

Hornik²,

Lowengart³

2012

JSSM

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Advertising campaigns carried out by firms post-health crises have been well documented in the literature, but the results, in terms of their effectiveness in recovering demand, are mixed. This paper examines the effect of risk-framed message appeal (aimed at reducing uncertainty about a product by elaborating upon new safety controls) on reductions in losses resulting from crises in comparison. The article develops a model that accounts for the effects of health crises and advertising with different information on sales. Using real market data, the study empirically shows that the choice of a risk-reduction advertising campaign has no significant on sales.

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Section: Theoretical Overviewsupporting

confidence: 77%

Message Strategy Effects for Risk-Reduction Campaigns during Health Crises

Heiman¹,

Hornik²,

Lowengart³

2012

JSSM

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“…Animal-advocacy organisations are seen as more trustworthy sources of information than are animal industries (McKendree et al 2014), and this difference in credibility is magnified in the wake of animal-abuse exposés when attitudes towards the livestock sector are especially negative (Tiplady et al 2013). This may explain why negative press has a much greater impact on consumer behaviour than has any positive effect from advertising (Verbeke and Ward 2001).…”

Section: Educate the Publicmentioning

confidence: 93%

Public concerns about dairy-cow welfare: how should the industry respond?

Weary

Keyserlingk

2017

Anim. Prod. Sci.

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Abstract. Common practices on dairy farms have fallen out of step with public values, such that the dairy industry has now become a target for public criticism. In the present paper, we describe some of the forces that have led to the current situation, and various potential methods to rectify the situation. One approach is to shield industry practices from public scrutiny, for example, by using 'ag-gag' legislation to stem the flow of videos exposing contentious practices. Another is to educate members of the public so that they better understand the nature of these practices and the reasons that they are used on farms. The literature we reviewed indicated that neither of these approaches is likely to be successful. Instead, we suggest that the dairy industry needs to develop methods of meaningful two-way engagement with concerned citizens, including research using social-science methods to document the values of different stakeholders and examine approaches to resolving conflicts. We also reviewed how biological research can help resolve issues, for example, by developing rearing systems that address public concerns around freedom of movement and social contact without putting animals at an increased risk of disease. We end with a discussion of how policy efforts by the dairy industry can be used to ensure compliance with commonly accepted standards, and more ambitiously, develop a common vision of dairying that positions the industry as a leader in animal welfare.

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“…One study carried by Yang and Goddard (2011) found that consumer groups in Canada responded differently to a perceived BSE food safety issue. The aggregate beef consumption of BSE impacts in Canada was different than those in the United Kingdom, Germany, and Japan (Burton & Young, 1996;Verbeke & Ward, 2001;Mazzocchi, Lobb, Traill, & Cavicchi, 2008;Lim et al, 2013).…”

Section: Literature Reviewmentioning

confidence: 88%