A fresh meat almost ideal demand system incorporating negative TV press and advertising impact

Verbeke, W

doi:10.1016/s0169-5150(01)00092-5

Cited by 73 publications

(106 citation statements)

References 16 publications

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“…The sector is mainly concerned about false communications that relate the vaccine to a hormone treatment. Previous research has already indicated the strong negative impact such communication can have on consumer attitudes and meat purchasing behaviour (Verbeke and Ward, 2001;Verbeke et al, 2002). No such indications of adverse consumer responses to the vaccine method were found in this study.…”

Section: Discussioncontrasting

confidence: 52%

Consumer response to the possible use of a vaccine method to control boar taint v. physical piglet castration with anaesthesia: a quantitative study in four European countries

Vanhonacker

Verbeke

2011

Animal

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In most European countries, male piglets being reared for meat are physically castrated without anaesthesia in order to avoid boar taint and to safeguard sensory meat quality. This method is increasingly criticised for its violation of piglet welfare. Alternative methods are being researched and castration with anaesthesia or analgesia and vaccination (immunisation) against gonadotropinreleasing hormone (using Improvac R , Pfizer GmbH) have been proposed as possible solutions. In addition to efficacy, the successful introduction and adoption of the vaccine method by stakeholders in pig supply chains are expected to depend on a favourable reception by consumers. This large-scale quantitative cross-country study (n 5 4031) involving representative samples of consumers in France, Germany, the Netherlands and Belgium does not support the reserved attitude of stakeholders who fear potential low market acceptance. The vaccine method was actually preferred by the majority of consumers surveyed (69.6% of the participants) and it was perceived as equally effective in terms of avoiding boar taint; 43.8% of the consumers reported an intention to seek out pork from pigs where the vaccine had been used to control boar taint, whereas 33.7% reported an intention to avoid pork from pigs physically castrated with anaesthesia. Consumers' favourable dispositions to the vaccine method were independent of dominant ethical, health or price orientations when purchasing pork.

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Section: Discussioncontrasting

confidence: 52%

Consumer response to the possible use of a vaccine method to control boar taint v. physical piglet castration with anaesthesia: a quantitative study in four European countries

Vanhonacker

Verbeke

2011

Animal

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“…self-directed v. other-directed) (39) (for discussion on health-motive orientations, see later), as well as the message's overall appeal to positive (benefits) v. negative (risks) outcomes determines its processing and effectiveness. A similar quantity of unfavourable news or negative news dealing, for example, with food safety risks weighs more heavily in consumer decision making than favourable news (21,(40)(41)(42) , e.g. information concentrating on nutritional and health benefits.…”

Section: Message Type and Contentmentioning

confidence: 99%

Impact of communication on consumers' food choices

2008

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Consumers' food choices and dietary behaviour can be markedly affected by communication and information. Whether the provided information is processed by the receiver, and thus becomes likely to be effective, depends on numerous factors. The role of selected determinants such as uncertainty, knowledge, involvement, health-related motives and trust, as well as message content variables, are discussed in the present paper based on previous empirical studies. The different studies indicate that: uncertainty about meat quality and safety does not automatically result in more active information search; subjective knowledge about fish is a better predictor of fish consumption than objective knowledge; high subjective knowledge about functional foods as a result of a low trusted information source such as mass media advertising leads to a lower probability of adopting these foods in the diet. Also, evidence of the stronger impact of negative news as compared with messages promoting positive outcomes of food choices is discussed. Finally, three audience-segmentation studies based on consumers' involvement with fresh meat, individuals' health-related-motive orientations and their use of and trust in fish information sources are presented. A clear message from these studies is that communication and information provision strategies targeted to a specific audience's needs, interests or motives stand a higher likelihood of being attended to and processed by the receiving audience, and therefore also stand a higher chance of yielding their envisaged impact in terms of food choice and dietary behaviour. Communication: Consumer: Food choiceBehaviour change is determined by a complex set of interlinked personal and environmental factors. Personal determinants relate to motivational, cognitive and affective processes in which psychosocial variables such as attitudes, norms, self-efficacy, skills and their underlying beliefs play a crucial role. Numerous factors associated with a person's physical, social and economic environment can further encourage or inhibit behaviour change. Although initiating and maintaining behaviour change is a difficult and complex process in which many different determinants are involved, there is little doubt that consumers' choices can be markedly affected by information. Communication and information provision efforts can have an impact in terms of changing consumers' knowledge, shaping their attitudes and redirecting their decision making, including food choices and dietary behaviour. The role and potential impact of communication related to food products have gained considerable attention recently. From the demand side of information, consumers as well as retailers increasingly seek guarantees concerning food quality and safety, which has been fuelled at least partly by several consecutive food-safety incidents in Europe. Consumers seem to want information to help them derive more pleasure from food, to achieve a better diet, to avoid certain allergens or to know the origin and environmental, ethi...

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“…Previous studies assessed that negative media messages about food can have a considerable impact on purchasing choices (48)(49)(50) . Moreover, it has been suggested that negative press has an impact five to seven times stronger on purchasing behaviours than favourable press (51,52) . Hence, a possible impact of the La Repubblica coverage on fish consumption patterns of its readers could be a reduction in fish intake; which, in turn, would lead to a decrease in the health benefits related to fish consumption.…”

Section: Discussionmentioning

confidence: 99%

Public health benefits and risks of fish consumption: current scientific evidence v. media coverage

Pasquarè

Bettinetti

Fumagalli

et al. 2012

Public Health Nutr.

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Objective: To evaluate if and how the current degree of scientific uncertainty about the safety of fish consumption is incorporated at the media level. Design: We used a dedicated software (TalTac R ) to investigate the content of 169 news articles related to 'mercury and fish consumption' that appeared from 1990 to 2010 in the two Italian broadsheets with the highest circulation figures, in order to identify journalistic frames used in the coverage of benefits v. risks associated with fish consumption. Hypotheses were made on how the public might change fish consumption patterns as a result of media coverage. Setting: Italy.

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A fresh meat almost ideal demand system incorporating negative TV press and advertising impact

Abstract: Agricultural Economics 25 (2001) 359-374. doi:10.1016/S0169-5150(01)00092-52016-03-04T18:47:27

Cited by 73 publications

References 16 publications

Consumer response to the possible use of a vaccine method to control boar taint v. physical piglet castration with anaesthesia: a quantitative study in four European countries

Consumer response to the possible use of a vaccine method to control boar taint v. physical piglet castration with anaesthesia: a quantitative study in four European countries

Impact of communication on consumers' food choices

Public health benefits and risks of fish consumption: current scientific evidence v. media coverage

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