E-Stakeholders: Una Aplicación De La Teoría De Los Stakeholder a Los Negocios Electrónicos

Abstract

In e-business mass customization is the main strategy used by virtual organizations in the relationship with their stakeholders to transform their identification, recognition and management in a way that greatly differs from that of traditional organizations. This article provides a reflection and presents the results of a descriptive research project, theoretically developing the concept of e-stakeholders as a contribution to the evolution of stakeholder theory proposed by Mitchell, Agle and Wood (1997). This theoretical contribution of the concept of e-stakeholders can be used for studying the functioning of virtual organizations in future empirical research.

Pokémon Go y sus factores de éxito: diseño de un modelo teórico

“…Las características ofertadas al principio del año seguramente variarán al término de este (Aguilera y Riascos, 2009). La conexión a internet abre la posibilidad a los estrategas de sorprender constantemente a los jugadores y continuar reteniéndolos en el videojuego (González, 2010;Kim et al, 2018).…”