E-Merging Media: Die Zukunft der Kommunikation

Feldmann, Valerie; Zerdick, Axel

doi:10.1007/978-3-642-18600-4_2

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Stationary and Mobile Usage Reasons1

Functional Extensions Of Cross-media Strategies1

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2018

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Cited by 4 publications

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“…FUNK (2001) describes, for example, mobile phone usage at home from the couch while watching TV. 218; Feldmann and Zerdick (2004), pp. the use of SMS to participate in voting options, or for other parallel activities that take advantage of the 'always on' function of the mobile phone.…”

Section: Stationary and Mobile Usage Reasonsmentioning

confidence: 99%

“…They can add value to mobile publishing services if they provide updates of digital information whenever a user is within the reach of a nomadic wireless network. Feldmann & Zerdick, however, observe that in times of emergency broadcast media still outperform online media, see Feldmann and Zerdick (2004), p.28. 93 See Schrape andTrappel (2000).…”

Section: Functional Extensions Of Cross-media Strategiesmentioning

confidence: 99%

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