An Introduction to Competitiveness in Fast Changing Business Environment

Khajeheian, Datis; Friedrichsen, Mike; Mödinger, Wilfried

doi:10.1007/978-3-319-71722-7_1

Cited by 19 publications

(8 citation statements)

References 3 publications

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“…New media organizations and activists have faced challenges such as a change in user behaviour and increased user expectations in this regard. This has prompted them to identify new strategic approaches to achieve sustainable competitive advantage (Aboyee Ardakan & Ghanbary, 2020; Khajeheian et al, 2018) and meet the needs of their customers (Cossío-Silva et al, 2016;Shaw et al, 2011). The emergence of Service-Dominant Logic (SDL) has led to a change in the marketing paradigm and a new approach to the participation of customers in value creation (Rahmanseresht et al, 2018).…”

Section: Introductionmentioning

confidence: 99%

The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging markets

Kamali

Zarea

et al. 2021

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One of the current major trends in the media industry is customer value co-creation. User participation can significantly affect news media organisations. This study examines the impact of value co-creation on the loyalty, satisfaction, and behavioural tendencies of media consumers, using a survey of users of My Fars news platform. The conceptual model of this study is developed and tested by using survey data from 283 users of the news campaign in Fars News and Structural Equation Modelling (SEM) is employed to simultaneously test the hypothesized relationships. The results show that user participation in value co-creation significantly affects their satisfaction, loyalty, and behavioural tendencies.

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Section: Introductionmentioning

confidence: 99%

The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging markets

Kamali

Zarea

et al. 2021

AD-minister

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“…It was also the most profitable of all media industries until current century and one of the most profitable of all manufacturing industries (Picard, 2003, p. 109), despite the fact that today the industry faces a dramatic fall in profitability and publishers of print news media witness a decline in their advertising income due to the economic crisis (Björkroth & Grönlund, 2018) as well as emergence and popularity of digital media and accordingly a structural shift of a significant share of advertisers to the internet (Björkroth & Grönlund, 2018;Khajeheian, 2016;Leurdijk et al, 2012;Oliver, 2018;Picard, 2008). Many new sources of news and commentary are available (Khajeheian et al, 2018) and the Internet has enabled the broader dissemination of news and analysis for customers, as well as a source of receiving consumption data and analysis of consumers' behaviors for the media owners (Sharifi et al, 2019;Nemati & Khajeheian, 2018). Still, recent developments have prompted a number of observers to fear that, if newspapers are unable to put themselves on stronger financial footing, and continue to cut back their coverage or shutter their doors, other media outlets will not fill the journalism gap (Varney, 2011).…”

Section: Introductionmentioning

confidence: 99%

Political economy of media: An income-expense analysis of state aids to Iranian newspapers

et al. 2021

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Iranian newspapers have traditionally relied on state aids and public budget to survive. The dependency has still lingered amid a change of policy that has affected the newspapers’ financial status. This article invokes the available data on governmental support to examine the political economy of newspapers in Iran during the two decades of 1990s and 2000s. The data were collected from official releases by the Iranian Ministry of Culture and Islamic Guidance as well as several nonconfidential internal bulletins of the newspaper organizations. Having applied an income-expense analysis, the paper explains the government’s role in newspaper economics and discusses the policy of repurposing the existing subsidies.

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“…Several researchers showed that value recognition and creation play an important role in companies' ability to gain a competitive advantage [10][11][12]. In recent decades and under disruptive technologies, some significant changes occurred in business logic [13,14] that shifted the value creation process, such as changes in corporate behavior from traditional company-centered product systems to customer-centric product and service systems [15][16][17]. This led corporate executives to not only focus on cost, speed, and product performance but also on innovation and creativity to better meet the needs of users of products and services [18][19][20].…”

Section: Introductionmentioning

confidence: 99%

A Conceptual Framework for Value Co-Creation in Service Enterprises (Case of Tourism Agencies)

2019

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Traditional companies used to design products, evaluate marketing messages, and control product distribution channels with a low level of customer contribution. Nonetheless, with the advancements in communication and information technologies, the interaction between customers and company is much higher compared to the past, and it is no longer solely controlled by the companies; thus, users can now impact companies by simultaneously playing two roles as value creators and as consumers. The present study develops a conceptual framework for value co-creation in small- and medium-sized tourism agencies. The sample consisted of 23 purposefully selected employees and managers of small- and medium-sized tourism agencies. Data were extracted from semi-structured interviews and analyzed with open and axial coding. For validity, an eight-person panel of experts was asked to review the framework and to apply corrective comments. The reliability was tested using a re-test method, which confirmed the reliability of the coding with a re-test reliability of 79%. Based on the findings, the proposed framework contains eight components including value inception, value conception, value risk, resource planning, platform, actors, co-creation process, co-created value, and learning process, whose components were identified and encoded.

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An Introduction to Competitiveness in Fast Changing Business Environment

Cited by 19 publications

References 3 publications

The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging markets

The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging markets

Political economy of media: An income-expense analysis of state aids to Iranian newspapers

A Conceptual Framework for Value Co-Creation in Service Enterprises (Case of Tourism Agencies)

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