Leveraging Mobile Media

doi:10.1007/b139034

Cited by 2 publications

(1 citation statement)

References 114 publications

(173 reference statements)

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“…Only the introduction of wireless networks and portable computers extended the range of online media use to places beyond these traditional media topes (Hampton, Livio, & Sessions Goulet, 2010). This extended usage range of online media is often referred to as 'nomadic', as it allows for devices to be moved between, but not during usage situations (Feldmann, 2005). The spread of 3G networks and smartphones finally allowed for truly ubiquitous and mobile media use (Westlund, 2008).…”

Section: Specific Challenges In the Measurement Of Mobile Social Medimentioning

confidence: 99%

Reporting Mobile Social Media Use: How Survey and Experience Sampling Measures Differ

Naab

Karnowski

Schlütz

2018

Communication Methods and Measures

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Quantifying the ubiquitous, ephemeral, and highly diverse patterns of mobile social media (MSM) use is a challenge for communication research. Most researchers employ retrospective survey measurement, thus depending on the accuracy of users' memories and generalizations. Alternatively, some researchers rely on in-situ measurement, being less dependent on users' memories and generalizations, but requiring random situation samples. To assess differences and similarities between these two measurement approaches we analyzed whether characteristics (duration and frequency of a usage episode, habit, elaboration, and gratifications) of MSM use (regarding Facebook, WhatsApp, and YouTube) vary between retrospective survey and mobile experience sampling measurement. We observe a consistent pattern of higher estimates in retrospect as compared to individual averages of in-situ reports. The absolute magnitude of these differences varies considerably between platforms and characteristics studied. Nonetheless, for most constructs and platforms we find low significant positive correlations between retrospective and aggregated in-situ values.

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Section: Specific Challenges In the Measurement Of Mobile Social Medimentioning

confidence: 99%

Reporting Mobile Social Media Use: How Survey and Experience Sampling Measures Differ

Naab

Karnowski

Schlütz

2018

Communication Methods and Measures

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The Influence of Digital Convergence/Divergence on Digital Media Business Models

Vukanovic

2018

Entertainment Computing – ICEC 2018

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The key objectives of this article is to analyze and discuss the influence of digital convergence/divergence on digital media business models. The identification of sustainable and hyper-competitive digital media business models is an urgent priority as continuing decline in audiences, collapse of traditional/old media organizations and the decrease of the economic and social influence of traditional media pose a major threat to media, democracy, ICT and telecommunications industry, with scholars agreeing that further erosion of media industry also have major implications for the advertising industry and a wide range of content producers. The successful digital media and ICT corporations will have to act more as corporate planners, as well as ‗cloud', ‗on-demand' and ‗ubiquitous' content and distributor disaggregators, than traditional content and advertising providers. In summary, the second decade of the 21st century digital media is apparently becoming increasingly interactive, mobile, immersive, and ubiquitous. Furthermore, the future of the media appears to be specifically oriented towards the establishment of, networked, 3D, on-demand, broadband and unicast as well as multimedia and hypermedia models of distribution, communication and content creation. Therefore, it is crucial that profitable digital media companies realize that media divergence can successfully perform as vendor lock-in a top-down corporate process and a bottom-up consumer-driven process. The digital business models influenced by digital convergence/divergence will focus on aggregate multi-platform distribution, complementarities, vendor lock-in, interoperable and networked media and ICT ecosystem, massive personalization/customization, user interface.

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Leveraging Mobile Media

Cited by 2 publications

References 114 publications

Reporting Mobile Social Media Use: How Survey and Experience Sampling Measures Differ

Reporting Mobile Social Media Use: How Survey and Experience Sampling Measures Differ

The Influence of Digital Convergence/Divergence on Digital Media Business Models

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