E-Commerce: The Importance Role of Customer Perceived Value in Increasing Online Repurchase Intention

Prasetyo, Johan Hendri; Prakoso, Bobby Suryo; Wiharso, Gani; Fabrianto, Luky

doi:10.31933/dijdbm.v2i6.954

Cited by 8 publications

(15 citation statements)

References 10 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…(Vasiliev & Serov, 2019). Customers' perceived value can be applied as calculation materials for profits offered to customer as well as it can be useful for company's evaluation material to hike profits due to the consumers' perceived value during purchase (Butler, Gordon, Roggeveen, Waitt, & Cooper, 2016;Prasetyo et al, 2021). With the implementation of this Omni-channel, banks are expected to be able to serve an outstanding service to all the customers by providing convenience in performing any activity related to finance.…”

Section: Omni-channel Perceived Value (Opv)mentioning

confidence: 99%

“…Furthermore, a survey performed by Morgan Stanley noted that the undertaking of digital transactions from fintech rose of 55% yoy, far ahead of banks which only rose of 41% (Khadafi, 2019). This took the bank's concern to deliberate the strategy in retaining their customers, because loyalty is a main key of marketing activities which keeps the banks within the radar of this business competition (Prasetyo, Prakoso, Wiharso, & Fabrianto, 2021;Watson, Beck, Henderson, & Palmatier, 2015;Wiharso, Prasetyo, Prakoso, & Fabrianto, 2022).…”

Section: Introductionmentioning

confidence: 99%

“…In this digital era, loyalty seems as an essential need to be considered by banks (Prasetyo et al, 2021). The form of e-loyalty in banking is reflected by customer return to visit the banking websites, the use of its digital and electronic banking products, and the increase in funds from the third party placed in that bank (Garepasha, Aali, Zendeh, & Iranzadeh, 2020).…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Increasing e-loyalty of banking customers through customer trust and commitment

Cahaya

Mursitama

Hamsal

et al. 2023

IJAEFA

View full text Add to dashboard Cite

This study intended in evaluating as well as validating the importance of customer trust and commitment in mediating the impact of omnichannel perceived value (OPV) and customer involvement on electronic loyalty at BUKU IV bank’s customers in Jabodetabek. Descriptive quantitative is the method used in this research with the assistance of a causal approach with a total sample of 245 respondents which were then analysed by PLS-SEM (Partial Least Square-Structural Equation Model). The results of this research found that omnichannel perceived value, as well as consumer engagement both partially and cooperatively, had positive and significant effect on the trust of Customers at BUKU IV banks in Jabodetabek, OPV, consumer engagement and trust of customers both partly or cooperatively have a positive and significant effect on the commitment of customer at BUKU IV Banks in Jabodetabek. Moreover, trust and commitment either partially or jointly have a positive and significant effect on e-loyalty of Banking customer at BUKU IV banks in Jabodetabek. The implication of this research reveals that in order to increase the e-loyalty of the customers, it requires boosting OPV, engagement of consumers, trust, and commitment of the customer.

show abstract

Section: Omni-channel Perceived Value (Opv)mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Increasing e-loyalty of banking customers through customer trust and commitment

Cahaya

Mursitama

Hamsal

et al. 2023

IJAEFA

View full text Add to dashboard Cite

show abstract

“…Perceived value is the consumer's assessment of a product's utility (Zeithaml, Bitner, & Gremler, 2006). The customer's perception of value can be used as an evaluation method for customers to measure the benefits provided and as a way for companies to increase profits because customers will perceive this value during the buying process (Butler, Gordon, Roggeveen, Waitt, & Cooper, 2016;Prasetyo, Prakoso, Wiharso, & Fabrianto, 2021). An omni-channel strategy allows customers to access various banking services seamlessly, so that the perceived value, which represents the benefits that customers seek, expect or experience, can be developed in the long term (Tran Le Na & Hien, 2021).…”

Section: Omni-channel Perceived Value (Opv)mentioning

confidence: 99%

The Effect of Omni-channel Value Perception and Customer Engagement on Customer Commitment, Mediated by Customer Trust

Cahaya

Mursitama

Hamsal

et al. 2022

IJAEFA

View full text Add to dashboard Cite

This research aimed to analyse and reveal the influence of omni-channel perceived value and consumer engagement on customer trust and the implications thereof on customer commitment at BUKU IV banks in Jabodetabek, which are commercial banks based on business activities. The research employed a quantitative descriptive approach and a causal technique to a sample of 245 respondents. Structural equation modelling using the Lisrel Program was utilized as the method of data analysis. According to the research results, the omni-channel perceived value and basic consumer engagement partially or cooperatively impacted customer trust at BUKU IV banks in Jabodetabek with a coefficient of determination (R2) of 82%. Likewise, omni-channel perceived value, consumer engagement and customer trust partially and jointly affected customer commitment at BUKU IV banks in Jabodetabek, in a way that was both positive and significant, with a coefficient of determination (R2) of 95%. This research thus proved that to increase customer commitment, it is necessary to increase omni-channel perceived value, consumer engagement and customer trust.

show abstract

“…One of epitome in the change of business that carried out by MSME actors is utilizing the digital market. MSMEs should utilize information and communication technology, e-commerce and social media so they could remain competitive (Prasetyo et al, 2021;Safitri et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

Optimizing the Role of MSMEs in an Efforts to Revive the National Economic during the Pandemic of Covid-19

Sundari¹

2022

DIJEFA

View full text Add to dashboard Cite

Economic development is a top priority for every country. Due to this urgency state, this research aims to investigate whether MSMEs plays crucial part in Reviving the national economic during the COVID-19 pandemic in Indonesia. The research method used was qualitative with descriptive analysis based on literature study. The research approach used is an integral comprehensive approach. So that it comes to the results which indicate that MSMEs have a tremendous contribution to the national economic especially in the recovery time after being hit by the pandemic. The abundance of MSMEs in Indonesia is inseparable from numerous challenges and circumstance of the Covid-19 pandemic which modified the consumption pattern towards goods and services into a momentum in accelerating the digital transformation. Therefore, MSMEs are advised to encourage the progressing of MSMEs in order to advance its class through acceleration of digital transformation and capacity building.

show abstract

E-Commerce: The Importance Role of Customer Perceived Value in Increasing Online Repurchase Intention

Cited by 8 publications

References 10 publications

Increasing e-loyalty of banking customers through customer trust and commitment

Increasing e-loyalty of banking customers through customer trust and commitment

The Effect of Omni-channel Value Perception and Customer Engagement on Customer Commitment, Mediated by Customer Trust

Optimizing the Role of MSMEs in an Efforts to Revive the National Economic during the Pandemic of Covid-19

Contact Info

Product

Resources

About