“…Furthermore, they are not targeting the right audience, they are also not customizable, and they are limited in focusing on customer needs, and the websites content is not designed to serve different classes of web site visitors (Al-Otaibi and Al-Zahrani, 2003). On the other hand, some of the top enabling factors of e-commerce adoption includes information and communications technology infrastructure, IT skills development ereadiness (Alrawi and Sabry, 2009;Al-Somali, 2012), technology resources related factors, managerial factors, organizational factors, as well as customers, partners, and supporting industry e-readiness (Al-Hudhaif and Alkubeyyer, 2011), providing high speed Internet connection at low cost, provision of individual house mailboxes, providing educational programs and competitive (AlGhamdi and Drew, 2012) government regulation and support (AlGhamdi and Drew, 2012), Indeed, e-commerce in Saudi Arabia was lacking in governmental support (AlGamdi et al, 2013) and it was found that government support is the highest and most influencing factor for online retail growth in Saudi Arabia as identified by both retailers and potential customers (ALGamdi et al, 2012a).…”