SMEs' adoption of e-commerce using social media in a Saudi Arabian context: a systematic literature review

Abstract

Through the analysis of a number of previous studies, this article aims to present an overview of extent literature on the adoption of e-commerce by Small and Medium-sized Enterprises (SMEs) using social media in a Saudi Arabian context. An extensive literature review has been grouped and represented in six different categories including information and Communications Technology

Examining the Impact of Artificial Intelligence (AI)-Assisted Social Media Marketing on the Performance of Small and Medium Enterprises: Toward Effective Business Management in the Saudi Arabian Context

“…It has significant importance in marketing activities [43] which effect positively on the performance of organizations. Consistent with the current study, it is also evident that AISMM is also increasing among the Saudi Arabian SMEs [16]. Because AISMM has many advantages which push the companies to deal with these practices of marketing.…”

“…Saudi Arabian SMEs are facing different issues related to the marketing activities. Particularly, these companies are facing different problems related to the electronic commerce which is directly linked with social media marketing practices [16]. Moreover, Saudi Arabian SMEs facing the issues of human resource management [14] which has direct effect on all activities including social media marketing.…”

“…To address this question and contribute to the debate of AISMM in the business marketing and management contexts, this study strives to gain insights from primary and secondary sources conducted by some of the previous scholarly investigations, especially those that have focused on the context of Saudi Arabia. Moreover, Saudi Arabian SMEs are facing various issues related to the human resource management [14], strategy development [15], and issues related to the e-commerce [16]. Due to these issues the performance of these companies is low which needed to significant reforms to expediate the performance.…”

Barriers and benefits of using social networking sites versus face-to-face meetings for sharing knowledge in professional societies

“…SNS can be used by organizations to reach customers (Lorenzo-Romero et al, 2011) and improve their relationship with customers (Su et al, 2015). Small and Medium Enterprises (SME) even use social media for e-commerce (Abed et al, 2015). In addition, SNS provide organizations a useful source of identifying potential employees (DeKay, 2009), and provide their employees' opportunities for online learning and education and improved interactivity.…”

Consumers’ Perceptions of Social Commerce Adoption in Saudi Arabia

“…Discarding both independent variables is a logical step as social commerce use does not need any technical infrastructure support as in system adoption; apart from the Internet cost, there is no monetary cost for using social media because most of the time, wireless connections are available free of charge. Thus, discarding the dependent variable use behaviour is because the literature indicated that social commerce technologies are new in the Arabian Gulf generally and in Saudi Arabia specifically and they are still not fully used [2]. The suggested constructs are demonstrated below in Table 1:…”