Gulf Arab E‐Business Environment: Localization Strategy Insights

Benmamoun, Mamoun; Sobh, Rana; Singh, Nitish; Moura, Francisco Tigre

doi:10.1002/tie.21755

Cited by 7 publications

(5 citation statements)

References 40 publications

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“…In order to tackle high unemployment among women, the Saudi government (by decree of the king) introduced localization policies aimed at increasing the employment of Saudi men and women in the private sector, and simultaneously renationalizing the workforce (Benmamoun, Sobh, Singh, & Moura, ). According to Hofstede (), authorities should not be challenged or questioned in large power distance cultures such as Saudi Arabia, which meant that the king's power was needed to overcome the issue of gender inequality in the Saudi labor market.…”

Section: Gender Equality In Saudi Arabiamentioning

confidence: 99%

The Impact of Formal and Informal Distance on Gender Equality Approaches: The Case of a British MNC in Saudi Arabia

Alhejji

Garavan

et al. 2016

Thunderbird Intl Bus Rev

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This study explores the forces that promote and hinder gender equality efforts of a multinational corporation ( MNC ) operating in the Middle East. Specifi cally, we draw from a case study to document the formal and informal pressures exerted on a British MNC operating in Saudi Arabia to better understand the multiple forces that infl uence gender equality approaches in the host country. Our fi ndings suggest that while formal institutions such as the legal requirements and localization policies support gender equality, informal forces that are rooted in the cultural norms and traditions are formidable in hindering FEATURE ARTICLE such efforts and in reinforcing the status quo. The insights generated from our study have the potential to inform public policy makers and organizational decision makers to locate the right policy tool to promote gender equality.

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Section: Gender Equality In Saudi Arabiamentioning

confidence: 99%

The Impact of Formal and Informal Distance on Gender Equality Approaches: The Case of a British MNC in Saudi Arabia

Alhejji

Garavan

et al. 2016

Thunderbird Intl Bus Rev

View full text Add to dashboard Cite

show abstract

“…Second, the paper expands the analysis of the emerging markets that have attracted less attention in the literature, namely, India and the Middle East (Benmamoun et al , 2016). This is a timely topic as international management scholars are increasingly recognizing how the tremendous growth of global e-commerce and the digital revolution are fundamentally transforming the retail and brick-and-mortar landscape, changing how consumers shop, and influencing the operations, performance and strategies of global firms.…”

Section: Introductionmentioning

confidence: 99%

Internationalization of e-commerce corporations (ECCs)

Benmamoun

Singh

Lehnert

et al. 2019

MBR

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Purpose The growth of global e-commerce presents significant opportunities for global expansion. Yet it has not leveled the playing field between emerging markets e-commerce corporations (EM-ECCs) and advanced markets ECCs (AM-ECCs). While AM-ECCs have been expanding overseas with considerable success, EM-ECCs have been less disposed to internationalize and have been content to serve and defend their home turfs against foreign rivals who wield monopolistic advantages. Leveraging the network, ownership, location and internalization (N-OLI) theoretical framework, this paper aims to examine the variables affecting the internationalization of AM-ECCs and EM-ECCs. Design/methodology/approach This paper adopted an exploratory research method using multiple corporate cases to focus on understanding the dynamics present within single settings, capture corporate context and allow comparison between cases. Findings The findings suggest that AM-ECCs, in comparison to EM-ECCs, are endowed with favorable and strong network-based advantages, ownership-based advantages, location-based and internalization-based advantages that make them more capable of pursuing internationalization aggressively. However, EM-ECCs are induced to pursue regionally-focused internationalization due, on the one hand, to capital scarcity, weaknesses on network-based and internalization-based advantages and, on the other hand, to geographical strength and strong location-based advantages emanating from knowledge of the home region. Originality/value This paper identifies the internationalization challenges that EM-ECCs face with respect to AM-ECCs. While extending the theoretical discussion of the N-OLI framework in light of EM-ECCs, this paper also extends the EM-ECC strategies within local and regional markets, including emerging markets such as India and the Middle East. This extension supports the assertion that regional focused strategies are not immune to technological advantages which support the notion of a regional strategic growth strategy because of localization advantages and capital leverage limitations. Finally, the paper expands the analysis to some emerging markets that have attracted less attention in the literature, namely, India and the Middle East.

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“…What is noteworthy is the rising influence this has on consumer behaviour (Benmamoun et al , 2016), driving a once niche, faith-centric and seemingly narrow economy unequivocally into the commercial mainstream. Faith in a Muslim context, consequently not only informs behaviour but influences purchasing choice.…”

Section: Resultsmentioning

confidence: 99%

Demography, demand and devotion: driving the Islamic economy

Randeree

2019

JIMA

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Purpose The purpose of this paper is to analyse three drivers of the Islamic economy: global Muslim demography; operational sectors and demand; and faith-based consumerism. Design/methodology/approach This paper follows a constructivist approach to the Islamic economy, undertaken through an exploratory study of global Muslim population, the growth in opportunities in the Islamic economy and plurality of religious thought across the diaspora. Findings The research finds four trends (t) positively impacting the growth of the Islamic economy: (t1) above-nominal increase in global Muslim population, with greater intra-religious interactions of varying Muslim cultures; (t2) an increasing demand for a diversity of Shari’ah-compliant and halal products and services; (t3) improving socio-economic status of Muslims in developed and emerging countries; and (t4) a widening perspective of faith understanding and rising interest in religious literacy. Research limitations/implications This research serves to inform global businesses of opportunities in Islamic economy sectors, highlighting global demographic change and informing how business is impacted through the plurality of Muslim faith interpretation. Practical implications Based on this research, businesses can better align their services with the socio-economic environment and faith sensibilities of Muslim consumers. Originality/value The paper provides a first look at the activity across Islamic economic sectors and disaggregates their activity and potential for growth across Muslim-majority and Muslim-minority markets. In particular, three areas were examined – demography, emergent Muslim lifestyles and religiosity.

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Gulf Arab E‐Business Environment: Localization Strategy Insights

Cited by 7 publications

References 40 publications

The Impact of Formal and Informal Distance on Gender Equality Approaches: The Case of a British MNC in Saudi Arabia

The Impact of Formal and Informal Distance on Gender Equality Approaches: The Case of a British MNC in Saudi Arabia

Internationalization of e-commerce corporations (ECCs)

Demography, demand and devotion: driving the Islamic economy

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